#neo2

Fashion is ceasing to seem frivolous. It is becoming more serious and responsible, at least with the environment and working conditions. And HUGO is one of the most serious brands that make up this change of image movement in favor of sustainability and human rights. Their latest action in this regard is a partnership with musician Liam Payne, which materializes in the Responsible HUGOxLiam Payne unisex capsule collection. An ecological proposal orchestrated by HUGO, with a Cotton Made in Africa production, and performed before the cameras by Liam Payne himself together with the eco-designer and eco-influencer Marina Testino (yes, Mario Testino's niece).

Accustomed to collaborating with musicians like Rita Ora, J Balvin or Alesso, in the world of fashion, Liam Payne has been totally in tune with HUGO for a long time. A good vibes relationship that has led him to participate, with them, in three collaborative collections as textile EPs. On this occasion, the main hit of the school has been to successfully unite sustainability and style in a timeless and contemporary collection at the same time.

The Responsible HUGOxLiam Payne capsule collection is made up of 9 functional pieces for everyone's everyday life: t-shirts, sweatshirts, sweatpants, polo shirts and a set of trousers and a shirt. All unisex. Each garment features an interpretation of the iconic HUGO logo, either as a subtle detail or in a big way with prints on the chest or upper back. All garments also bear the Cotton Made in Africa label. An association that teams up with Hugo Boss to improve the living conditions of the families of African cotton producers, sharing with them effective organic farming methods, respectful of the earth and of the human being.

NEO2 MAGAZINE