#negative space

💨 Logo design study — Speed + "R" A logo design study, a personal, unsold automotive concept. One icon, two readings, zero extra detail.

Look once: swept speed lines ⚡ Look again: they spell "R" 🔤

Motion. Precision. Power. No tagline needed.

Speed lines first, or the R? 👇

💎 Logo design study — Diamond + "R"

A personal, unsold jewelry logo design concept. No client, no brief but the one I set myself: make one icon carry precision, luxury, and value without leaning on a tagline.

The upper reading is a cut diamond. The negative space underneath resolves into the letter "R." Same lines, two stories.

No color. No gradient. No ornament that doesn't earn its place.

I keep coming back to the same idea in logo design: the strongest marks say the most with the least detail, not the most.

Title: Negative Space Author: Luljeta Lleshanaku Translator: Ani Gjika Publication Year: 2018 Publisher: Bloodaxe Books Genre: poetry

Negative Space pulls selected poems from two of Lleshanaku’s collections from the 2010s: Almost Yesterday (2012) and Homo Antarcticus (2015). From both collections, the reader is presented with quiet—even bleak on occasion—reflections on the poet’s Albanian homeland, moments in history, or the mundane. Even though Negative Space is pulled from the poem title found in Almost Yesterday, I did feel that throughout this compilation, there was an examination of space that occurred, whether it be between objects and/or people.

Lleshanaku’s poems often felt emotionally distant to me, and it made it a bit difficult to gauge how I should understand what she’s trying to get across in many of her poems (especially the shorter ones). I’m not quite sure if this is due to things getting lost in translation or if this is simply her style, but I didn’t find myself particularly invested as a result of this distance.