#ncgraffiti

06/26/2020 // NYC

In order to launch their new store opening in North Carolina at the Concord Mills Mall and to drive foot traffic, True Religion came to us to help formulate a customization pop-up shop. Our artist was stationed at the front of the store, driving attention to the brand in a new, hip and artsy way. We offered custom shirts created live onsite directly in front of guests. Each guest had the option to choose 2-3 colors out of 2 different designs for a branded graffiti shirt to take home for themselves. The event was a hit and the store manage was very pleased with the turn out. Our artist free styled a background design of paint splatters and a color fade, utilizing a logo stencil or hand writing the words “True Religion” on each shirt. While this customization event primarily was done in spray paint, we also offer customization to products with airbrush, markers and hand painted designs. What a great way to drive retail traffic and allow guests to take a little bit of the brand home with them! “In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. Industry-standard sewing machines couldn't handle our designs, so we broke them apart and rebuilt them to produce our one-of-a-kind vision. With its five-needle thread at two-stitch-per-inch process, our Super T stitch was instantly recognized for style that was unlike any other denim brand in the world.”For project inquiries, please contact us at [email protected] or call 646-801-6024

A graffiti mural in North Carolina that broke down into multiple canvases as giveaways. With spring in full swing, Western Carolina University was looking to add some flavor to their campus event. To get kids engaged, we built a custom graffiti giveaway wall, allowing each student to take home a unique spray painted mini canvas of their choosing. We created a design of the WCU campus with graffiti lettering, trippy colors and dripping clouds. While the canvas as a whole, was a great piece of artwork, so was each abstract miniature canvas the students selected as a gift.“Western Carolina University is a coeducational public university located in Cullowhee, North Carolina. As the westernmost institution in the University of North Carolina system, WCU provides comprehensive educational opportunities to residents in the state’s western region and attracts students from around the globe to explore the region’s vast natural diversity. Founded in 1889 as a teaching college, Western Carolina now provides an education to more than 10,000 students in undergraduate and graduate programs.” (https://www.wcu.edu/) In the past, we have done similar events creating a large piece of artwork across multiple items including cell phone cases, bandanas, small canvases and more. This is a fun and unique way to provide some swag when there’s limited time to customize individual pieces. We love to come up with unique ideas for activations that leave a memorable experience for guests! For project inquiries, please contact us at [email protected] or call 646-801-6024