Napapijri Makes Inroads Into Mexico, Taps ‘Stranger Things’ Actor Jamie Campbell Bower for Ad Campaign
Founded in Aosta, Italy, at the foot of Mont Blanc in the late 1980s as a maker of technical travel bags inspired by the world of polar explorations, Napapijri conscripted “Stranger Things” star Jamie Campbell Bower as the face of its fall 2026 ad campaign.
The British actor, who plays the role of the villain Vecna in the hit Netflix series, is depicted wearing distinctive Napapijri gear, including the brand’s signature Rainforest anorak, across Stockholm; Courmayeur, Italy, and Tokyo, as part of the campaign’s “Where Next?” concept.
The full campaign, to be revealed in the fall, features other local talents, collectively depicting what Napapijri bills as a “geography of humans,” driven by the same passion for exploration and curiosity.
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