#multicasting

Andrew Fitzgerald is a writer, editor and member of the News and Journalism Partnerships team (Twitter). During this TED Talk, Fitzgerald takes us through the history of storytelling and how it has evolved to include micro-blogging platforms such as Twitter. 

Twitter is a means of multicasting - broadcasting to the masses. Tweets on Twitter are designed to be the length of text messages - no more than 140 characters, and are accessible to the public on the individual’s profile page as a  timeline of tweets. These tweets combine to create a story, contributing to the overall conversation and keeping the audience updated on ‘what’s happening?’ 

Twitter falls under the heading of social media as it allows ‘anyone to publish and access information, collaborate on a common effort, or build relationships’ (Jue, Marr & Kassotakis  2010, p.4).   

  Jue, A.L., Marr, J.A. & Kassotalis, M.E. 2010, Social Media at Work: How networking Tools Propel Organizational Performance, 1st edn., Jossey-Bass, San Francisco 

Murthy, D 2013, Twitter: Social Communication in the Twitter Age, Polity, Cambridge. 

Using Video in Multicasting on All Available Platforms

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Niki Faldemolaei on Using Video in Multicasting on All Available Platforms. Video is the future. If you think about the billions of people, this isn’t just millions – this is billions of people moving to smartphones and tablets to consume content.  I mean it’s replacing cable TV and everything.