A brief eulogy for Tumblr (and web 1.0)
I still remember our first computer. I had played Math Blaster in various elementary school computer labs (f yeah math blaster) but I remember when our *house* got it's first computer and thus, the internet. It was Christmas of 96. The internet was very different in the mid to late 90s. It had moved past usenet forums and had websites, but most of them were basic HTML geocities pages (RIP geocities). Still, I remember my early web searches mostly being for SNES/PS1 game strats.
Around 13 (2002) I found 4chan. I was around for the 100k post ('lol internet') and 4chan/Fanfiction.net were my haunts for most of High School. I was in the first wave of .edu Facebook pages. I saw the rise and fall of MySpace (my first sexual encounters came from MySpace including my first boyfriend and who I lost my virginity to). Around college graduation I left/lost interest in 4chan, mostly due to the rising tide of neo-nazis and 'ironic' racists.
Tumblr feels/felt different. In the other parts of the web - Facebook, Instagram, even Twitter, you are forced to 'be your brand'. This place is like the last vestiges of early web culture - where you're an avatar and opinions, not a resume, or a brand. The platform was inherently hostile to fortune seekers and people looking to make money. And it fosters legitimate gay communication. To reference another 90s totem: it's like a party-line of your own creation.
But like net neutrality, myspace, and geocities before it - the site as we know is coming to an end. It's not about porn. Or 'female presenting nipples'. The point remains that once a website begins placing these kind of restrictions, it is unlikely to stop. Tumblr @staff cleared the Ferguson tag. Tumblr @staff blacklisted 'mlm' and 'wlw' tags as NSFW. If the intent is to make the website PG or PG-13 to make it palatable for investors it won't stop here. Â In a society and by a staff that has issued the previous bans - how long will it take to say merely talking about gay sex - or referencing it all, is bannable, ala Facebooks new content standards. The bot will continue to delete art and sculpture. I have held the opinion that @staff has internal controls to keep staff critical posts off the dashboard. It is at this point a tired comparison - but the first book burning were of 'deviant' artists and queer studies. When censorship begins it generally won't end. For example, if Verizon wanted to Tumblr to be popular in China it could ban wholesale any LGBT content or mentions of Tienanmen Square (as Google does) and there would nothing for it's users to do.
In capitalizing the platform and placing it in the hands of private investors - the website has become a victim of an endless quest to create products that increase shareholder value over user experience. Like most of the rest of the web, it has been monetized. And that monetization is creating a product that is sell-able while eviscerating the very thing that makes it interesting. So farewell to the last vestige of the free and open web.
I'll stick around - in part to exchange contact information with my mutuals and cultivate my star trek posts (lol). I don't doubt that this will eventually kill this platform. I hope that there will someday be a community owned and moderated social media platform.











