#mediabusiness

Would You Buy This Faceless YouTube News Channel At A 31x Multiple?

Let's break down a faceless YouTube news and education channel that is currently for sale.

It sits in the military, international relations, and geopolitics niche and behaves more like a small media brand than a side project.

Here are the basic numbers:

Price: $124,651

Avg monthly revenue: $6,172

Avg monthly profit: $3,984

Profit margin: about 65 percent

Multiple: 31x monthly profit

Payback period: about 31 months, or roughly 2.6 years of profit if things hold

Age: launched in January 2022, so around 3 years 11 months old

Reach: 1.5M+ views per month, 200K+ subscribers, 8 percent plus click through rate from browse and suggested

Here is the full listing for sale to check out

The channel can publish up to 40 videos per week. The owner spends around 12 hours a week drafting scripts, shaping ideas, and managing a small team. An editor, a designer, and AI workflows power the content machine.

What you’re really buying

You are buying more than a monetized channel. You are buying a content engine, a format that YouTube already rewards, and an audience that wants regular updates on big global events.

Geopolitics and news content should continue to have demand as more people get news straight from platforms like YouTube instead of TV. The key is to keep the analysis thoughtful, avoid low quality clickbait, and respect platform rules. Nielsen+2Pew Research Center+2

How I’d grow this

Turn long videos into Shorts and clips to flood the top of funnel

Use the included website as a proper home base and SEO engine

Start a free email briefing and test a paid tier for deeper dives

Layer in sponsors and affiliates that fit the audience

Revoice or caption the best pieces in other languages

Spin off a simple podcast feed from the scripts

The risk side

News RPMs can swing. Platform rules can change. A slowdown in uploads may hurt reach. That is why I see this more as a deal for an operator than someone who just wants to park cash.

Is the price fair?

At a 31x monthly profit multiple with margins around 65 percent, I think the price sits in a fair band for this type of asset if recent trends are healthy. If the last 6–12 months show flat or slipping numbers, I’d push harder on price and structure.

Here is the full listing for sale to check out

A clean and creative domain perfect for photography portfolios, studios, or media businesses. Memorable, professional, and easy to market.

A strong, news-ready domain perfect for media outlets, blogs, or community news platforms in Turkey. Memorable, impactful, and built for credibility.

On Wednesday April 12, Warner Bros. Discovery announced it will be rebranding HBO Max to Max and adding Discovery+ content to the platform. Starting May 23rd this year, the HBO Max app will be updated to reflect these changes, while Discovery+ remains available as a standalone app, as previously announced.

Max will be combining content from HBO Max and Discovery+, including HBO's House of the Dragon, White Lotus and Succession, as well as Discovery+ unscripted shows from The Food Network, the Discovery Channel and TLC.

This news is not a surprise; Warner Bros. and Discovery completed their merger in April 2022, and having a video streaming service on which viewers can stream content from both Warner Bros and Discovery maximizes the value the platform offers, which boosts the odds of people keeping their subscription to the streaming service. This is important in a competitive streaming landscape. As Discovery CEO David Zaslav said in a presentation last week, "holding subs is as important as adding subs."

There will be three subscription tiers available. Two if these tiers are similar to those currently offered by HBO Max. HBO Max' tier with ads will now be called the Max Ad Light tier, while the price stays the same at $9.99 a month or $99.99 a year. The ad free tier will be named Max Ad Free, and will set subscribers back $15.99 a month or $149.99 a year, which is the same HBO Max' current price for their ad free tier. However, Max will have a new third tier available called Max Ultimate Ad Free. This will cost $19.99 a month or $199.99 a year, allows for an ad free experience on four concurrent streams versus two concurrent streams available for subscribers to the other tiers, streaming in 4K, and up to 100 offline downloads.

Other changes include a simpler user interface, a new content navigation menu, a new default kids profile with parental controls, enhanced personalization, and more.

Interestingly, this is the second streaming service in a month announcing a rebrand. As reported earlier on this blog, Fubo TV recently rebranded to Fubo as well. I wonder if we have a trend on our hands!