#mechanical bride

McLuhan believed: "We shape our tools and thereafter our tools shape us."

It was McLuhan's hope that through the understanding and application of the Laws of Media people would be able to prepare for and prevent the 'social and physical chaos' which accompanies every technologial development.

This book details how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling. The Mechanical Bride is vintage McLuhan so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals.

http://iwcmediaecology.pbworks.com/w/page/8480818/Marshall%20McLuhan

Mechanical Bride 1991 Demo Cassette Poster