#mcdonalisation

Somewhere during the early ‘90s, everyone realized the immense potential of outsourcing industry. With telecom/data rates on the decline, we saw call centre, KPO, BPO, captive units grow rapidly, changing the lives of a whole generation and realizing the dreams of an entire country.

With jobs, money, prosperity; a slow cultural impregnation has also taken place. We never realized when 31st Dec became the be all and end all of cyclical culmination of celebration. We never realized when Diwali holidays became a rarity and Christmas holidays became a norm. Ladoo/Barfi gave way for Cakes; Jalebis became Donuts; Lassi became too heavy to handle and Coffee light.

All this happened in India coz the jobs coming in were from countries like US, UK etc. I wonder what would have happened if the jobs would have originated from India and Indian culture would have influenced countries around the world.

The light footprint of the world would have been dazzling, the Diwali Night. The next day of Holi, people around the world would have gone schools/colleges/office having tinges of pink/green color on their faces.

A certain person in NY would have woken to Aloo Paratha with butter for breakfast. Haldiram’s would be in place of MacD/Pizza Huts all around the globe. John would have taken his family for a Kachori/Jalebi outing and VadaPao would have been blamed for Indianisation of the west.

In a Hollywood movie Tom Cruise would have a father settled in riches of Mumbai. He would have taken the son to US to get him marry a white girl. A son hell bent on marrying some Priya from Chandigarh. How the Hollywood would have sung, “Come, it’s time to go back”. No Pankaj Udaas, but a certain Snoop Dog would have sung, “A letter from my country” and the American Diaspora would have wept the Nehru Centre.

Mr. Abe would be Shree Abe, or let’s go a step ahead, would have changed his name to Abhimanyu, just to fit in. Roger would have walked into a back office in the heart of London in Kurta Pajama and HR would have coached in how to wear a Pajama with perfect crease. There would have been Chai/Lassi/Thandai machines in the breakouts with a few Charpai thrown in to relax.

The VadaPao/Chola Bhatura joints in NY/London would be decorated with diya’s on Diwali’s eve and people would be discussing, Ram and Sita and the history. People in Italy would protest forceful conversion to Hinduism funded by RSS and would deliberate enacting anti-conversion laws.

Restaurants would be designed so as people would be seated on the floor and waiters serving them food. World economy would be centered in Mumbai with New Delhi bombing countries in South America for their religious extremism and their getting close to develop Nuclear weapon.