#mayonnaise

I got the Chicken Steak Aglio Olio (鸡扒蒜香意面) set meal by adding an additional S$3. It comes with creamy cheesy fries 🧀🍟, leafy salad 🥗 with dressing and gummy bowl of mushroom soup. The well-seasoned chicken is pan-fried with crispy skin and juicy meat to go with the olive oil based al dente noodles. 🍝

I swore a couple of days ago I was done with my quest to uncover what Derek/Jake is hiding, but today I had an epiphany that might be a big clue to when an official announcement for conformitygate could be made.

Given the state of the fandom recent days, I feel the need to clarify no one should take this as a fact. These are just assumptions that started with my fixation with the fart line at the end of ep8, the immense amount of attention Jake has been given, the way every line the cast says on interviews and promotions seems to serve a bigger purpose, and the fact that we don't believe in coincidences.

So, fasten your seat belts, people still riding the bus and follow me down the rabbit hole that's either my brightest moment or the reason my sister will finally throw me under the conformitygate bus (an actual threat she made).

Jake on the spotlight

So, in my previous posts related to Jake I pointed out the immense amount of attention he's getting compared to the the rest of the cast. I'm only following his Instagram account, but there's always something new. He's been invited and taken part in football games, rallies and interviews in Chicago; he has a partnership with Hellmanns and most recently with 3 Sheeps Brewing in Milwaukee; his middle school just released an interview with him. Oh, and he was given that extra segment Take a break with Jake as extra material for Stranger Things

You might ask, what's wrong with that? He's great, got immediate love from most of the audience, did a great job, deserves every opportunity he gets. All of that is true, and one could argue that his parents are doing an excellent job using the inertia from ST to catapult him into stardom, but I say he's also being used by Netflix's PR team to hide something in plain sight.

His partnerships with Hellmanns and 3 Sheeps are closely related to the character of Derek, which means ST and Netflix must have given the okay or this kid is bound for the lawsuit of a lifetime. In the article about 3 Sheeps Brewery gifting free beer on the 17th (can you think of something relevant that happened on that date?) they said that it started like a challenge of the kind "If I get this celebrity to comment on my business' post, I'll do this or that", but I call bullshit! Idk what exact relation it has with Netflix or ST, but this couldn't have been spontaneous. The challenge was posted only a week ago, and they were already using ST motifs. I doubt, correct me if I'm wrong, a local brewery managed to score a deal with Netflix in less than a week, and remember it's not up to Jake and his rep team to make use of Derek's character without approval.

His other appearances also always link, one way or another, to Derek and/or ST. So, for now, we can assume everything he's doing gets approval from Netflix and ST team.

The mayonnaisse documentary

It's already common knowledge and a fun anecdote that Jake hid he was starring in ST by saying he was in a mayonnaise documentary. Which really is hilarious, but also a suspiciously specific choice. Why Mayonnaise? Why a documentary?

Working under the assumption that everything is related, the documentary excuse makes me think of the mockumentary that sparked flames hotter than hell in the fandom. On the contrary, the idea of this false documentary was received with open arms. Hellmannns, as shown in the pictures above, even created publicity for something that doesn't exist and will never exist, but got people hyped up. Sounds familiar?

Now, you'd ask, what's the importance of Mayonnaise? Well, it's not mayonnaise but the fact that it's Hellmanns. I had no idea until today but Hellmanns has a solid partnership with ST, one that has been going on for years and it works internationally. Exhibit A, my quick search on google.

Exhibit B, this quite long commercial with, #1 Public Enemy of the moment, our dear Finn.

The mayonnaise documentary doesn't seem as random anymore? It get's better.

The date we never seem to get right

All of the fandom's speculations on an announcement/release date for conformitygate have good reasoning behind them, and they have almost always led to something, as pointed out by @whispering-goat in this post. There are numbers that keep appearing time and time again, but there's an issue that they all have in common and I think we all can agree on. None of the dates are big enough.

If you are going to make an announcement of something that is supposed to redefine the way in which people interact with this big productions, you need to do it in a big, big stage. What better stage, at least in terms of your home country, than the Superbowl?

Do I sound crazy? Give me a chance to explain myself.

You have a gigantic audience, including the GA.

It will be an actual surprise because the 8th doesn't seem to point to anything.

The date aligns with this 6 day cycle to release the actual S5 on the 14th, which in turn aligns with one of the numbers we keep returning to (the number Will got when he defeated the demogorgon in S1), and with the six weeks Mindy talked about before the WSQK transmissions ended on January 1st (if someone has the actual transcript please share it so that I can link to it). Also, this is a love story, no?

Do you still doubt me? Keep reading.

Hiding in mayonnaise

So they are making a big revelation but they have to hide it enough that it doesn't get discovered ahead of time, but they also want the group of fans who spend hours analyzing to know they were clues that lead up to that. What do you do?

You hide it behind Mayonnaise! Just like Derek! Or Jake, but you get it.

Excuse my deficient knowledge in how the Superbowl commercials work but it seems like the spots are reserved way in advance and that they are a big deals for the brands involved. I mean, there are articles about Hellmanns having a spot for the sixth year in a row. Look at this! Why is this such a big deal?

It's not a longshot because remember ST has history with Hellmanns, and Hellmanns has history with the Superbowl, and thanks to Jake, ST has been building an indirect link with football, and it's not even forced because Jake, himself plays football. Even, if someone, pointed out that ST is planning something with Hellmanns they could claim it's for publicity related to Derek and the false mayonnaise documentary.

We didn't get what we expected from the real Documentary, but we might get it from a false one. Even Jaime in his interview with Fallon said that he couldn't wait to see that mayonnaise documentary.

That's one too many mentions for a false mayonnaise documentary.

Is this fartgate's greatest accomplishment yet? Or my greatest humiliation since I peed myself in elementary school? Only time with tell, but as Delightful Derek wisely said: