๐๐ถ๐ฟ๐ฒ๐ฐ๐ ๐ ๐ฎ๐ถ๐น ๐๐ฒ๐๐ ๐๐ฎ๐ป๐๐ฎ๐๐๐ถ๐ฐ ๐ฅ๐ฒ๐๐๐น๐๐! Direct Mail Gets MORE Attention than any other kind of direct response marketing campaign. Because your audience is overwhelmed with ads โ Like zombies they scroll past 99% of whatever shows up on their screenโฆ Because they often see 5,000 ads every dayโฆ (And then skim hundreds of emails in their inbox) Your audience spends about a second reviewing each ad onlineโฆ Yet, theyโll spend about 40 seconds reading an unaddressed letter. One reason for this is โ other ads arenโt competing with yoursโฆ When they hold your letter in their hands. ๐ง๐ต๐ถ๐ ๐๐
๐๐ฟ๐ฎ ๐ง๐ถ๐บ๐ฒ ๐๐ถ๐๐ต ๐ฌ๐ผ๐๐ฟ ๐ ๐ฎ๐ถ๐น๐ฒ๐ฟ ๐ ๐ฒ๐ฎ๐ป๐ ๐ ๐ผ๐ฟ๐ฒ ๐๐๐๐ โ ๐๐ป๐ฑ ๐๐โ๐ ๐๐ผ๐ ๐๐ถ๐ฟ๐ฒ๐ฐ๐ ๐ ๐ฎ๐ถ๐น ๐๐ฒ๐๐ ๐ฏ๐ฌ๐ซ ๐๐ต๐ฒ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ฒ ๐ฅ๐ฎ๐๐ฒ ๐ผ๐ณ ๐๐บ๐ฎ๐ถ๐น๐. As an extra bonus - A physical sales letter can also increase your credibility. Because the more senses you stimulate with your message, (eyes, ears, nose, taste, handsโฆ) the more likely your audience is going to connect with your messageโฆ And the more they connect with your message โ The more likely they are to buy what you offer themโฆ Direct Mail reaches one sense, no other marketing method can โ The sense of touch. Giving you what Steve Forbes has called โ โTactile credibility.โ Itโs credibility only a physical connection with your message can give you. This is why itโs important to print thick and hefty business cards. Because it shows you are solid and not flimsy. So, if youโve been wondering how to wake up your zombie audience and get them excited about your ads โ Consider sending a new sales letter to them in the mail. ๐ฃ.๐ฆ. If youโd like to learn more about this (so you can write this up yourself or you are thinking about hiring me to do it for you). Comment below โ ๐ฆ๐ฒ๐ป๐ฑ ๐ ๐ฒ ๐ฌ๐ผ๐๐ฟ ๐๐ฅ๐๐ ๐ฃ๐๐. #DirectMail #Copywriting #Accounting #MarketingMessage (at Phoenix, Arizona) https://www.instagram.com/p/Cl31LUQrOcu/?igshid=NGJjMDIxMWI=
