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I mentioned in a post three god damn years ago I was writing this, but in my defense 1700s was a hell of a century.
18th century was a weird and interesting period of western fashion. It was a time of extreme inequality in Europe and even more extreme exploitation of the rest of the world through massive colonial expansion. Fashion became also extreme. The wealth amassed by the elite translated into diverse styles and complicated dress codes which required multiple changes in clothing thorough a day. Imperialism also meant increasing centralization of power and authoritarianism. In fashion this led to interesting dynamic, where the courts, trying to control the increasingly rich and powerful elite, set restrictive and archaic dress codes, while the aristocrats continued to experiment with new fashions in their casual styles. The cultural capital shifted from formal court events to the casual gatherings among the fashionable aristocrats. Salon parties, picnics, morning gatherings and even dressing up became important social events.
Mantua gained it's start in 1670s, but became broadly fashionable in 1680s, so that's where I'll properly start. At the start of 17th century first colonial trading companies, the Dutch and the British East Indian Companies, were created and through the century they had been establishing trading posts in Asia. As the century progressed they became increasingly aggressive in their competition over the trade leading to Anglo-Dutch wars. It lead to a race to extend colonial control over the local authorities and in 1680s the British East Indian Company colonized Indian subcontinent. Increasingly available Asian luxury products led to a fascination with Asia. This fascination became justification for colonialism in the form of Orientalism. Orientalism constructs an Orient, which is fetishized, mystical, primitive and barbaric at the same time, to dehumanize colonized people and justify their subjugation. It became a very significant force in the fashion of whole 18th century.
Mantua's success arguably laid in it's adaptability. It was loose, simple in cut and didn't need tailoring, so it was quite easy and cheep to make, while it could still be fitted to the fashionable silhouette with pins and belts. This made it very easy to fit comfortably to the changes in body and to other people with different bodies. It could even be fitted to new silhouettes just by changing the structural under garments. The quick and cheap construction also made it possible for rich upper class women to gain very large wardrobe and therefore develop the very complicated dress codes the 18th century would be known for.
Rococo style started dominating the arts, especially in France, but would influence the whole western world. In fashion it meant brighter colours, lighter and fuller fabrics and lusher details. Because of the rivalry between the British and French empires, the English took a fairly oppositional stance on the very French Rococo style. This led to a gap between French and English fashions. French fashion leaned to the decadent opulence, while English fashion was more restrained and somber. Rococo was a decorational style related to the broader Classicism, and the English fashion leaned more towards "pure" Classicism.
Rigid gown
By 1720s mantua had firmly usurped rigid gown as the fashionable full dress. However, the courts still clinged to the traditional rigid gowns, even though by that point it was clear mantua had come to stay. The roundness had come back to the skirts to display the fullness of the fabrics. The skirt had started growing again in the beginning of the century and hooped petticoats had started to enter back into the wider fashion after almost a century, probably again from Spain, where they had stayed as the stable of court fashion through the whole 17th century. It kept growing through 1730s into massive round cake-like proportions. The sleeves had barely changed at all from previous decades.
Portrait of Maria Lescynska, Queen of France, from 1726. Portrait of Princess Amelia of Great Britain from 1728.
The English gowns with stiched down pleasts in the back as well, possibly both type of English gowns, came to be known as robe á l'anglaise in France.
British painting "Portrait of a Woman Seated beside a Table" from 1730s. French painting "Le lecturer" from 1725-1750.
1740s-1760s: The Robe á la Française Era
This is the peak Rococo fashion era and is usually what people think when they think of 18th century fashion. Extreme fashions became popular and the gap between the elite and the common people became even more apparent in fashion and in other areas of life. This was fertile ground for political upheaval, and revolutions in US, Latin America and France would follow. The extremes therefore, even in fashion, could not last very long.
Rigid gown
By 1740s rigid gown was well passed it's time as fashionable garment and supplanted from it's place as the court dress in Britain. In France though it continued to be the robe de cour in Louis XV's court till his death in 1774. Louis XV tried to keep control over his aristocracy, even though the center of high society had increasingly shifted to the salons of Paris out of Versailles. Robe de cour adapted to the new fashionable silhouette of the mid century - the extreme wide box-like skirt frame -, but continued to be otherwise very similar in style as earlier in the century.
Portrait of Marie Leszczyńska, Queen of France, from 1747. Portrait of Princess Henriette of France from 1754.
Mantua
The British court had less authoritarian power than the French counterpart, but it was just as conservative, so when it finally accepted mantua as the formal court dress, it was already going out of fashion. From 1740s onward mantua was relegated to court gown. Like the French robe de cour, it also adapted the new fashionable boxy wideness.
British extant court mantua from c. 1750. British painting of David Garrick and Hannah Pritchard from 1752.
Portrait of Mrs Iremonger of Wherwell Priory from 1745. British extant garment from 1760-1775.
Close bodied gown
Close bodied gown basically replaced round gown. The unclear terminology makes this especially hard to parse out. It seems to me that after the early version of round gown (open bodice, closed skirt) was replaced with close bodied gown (closed bodice, closed skirt), that was then called round gown as well. The trouble is that close bodied gowns existed alongside round gowns, and not all close bodied gowns even had closed skirt (this applies later as well and I'm not sure weather they were separated in terminology or were both called round gown). Close bodied gowns in fact existed basically during the whole century, but earlier they were used only by underage girls. Main difference to these earlier girl's dresses was that they were closed at the back, while the later close bodied gowns worn by adult women were closed at the front. Some of the close bodied gowns are however constructed similarly to girls' dresses, where the bodice and the skirt are cut fully separately from simple cuts, only difference being the opening is at the center front instead of center back. The close bodied gown, which clearly evolved from the English gown, instead has the distinctive pleated back seams of English gowns. Early gowns like this were clearly constructed as basically the same as the English gown, but the front was not pleated open into a v-shape, instead it was closed over the stays. This close bodied version of round gown would later become very popular casual garment everywhere among all classes and would eventually come to define the Regency fashion which followed after the French Revolution.
British extant garment from c. 1750. Portrait of Anna Dorothean Finney from 1758.
Sources
Patterns of Fashion 1, Janet Arnold
Faction and Fashion: The Politics of Court Dress in Eighteenth-Century England, Hannah Greig
5 Facts About Fashionable, Morning and Domestic Apparel in 18th Century France - MoMu Antwerp (based on a book "Living Fashion: Women’s Daily Wear 1750–1950 from the Jacoba de Jonge Collection" but I couldn't get my hands on the book)
Women's clothing and accessories - 18th Century Notebook
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