Next time you’re watching any news show or political coverage see how many of these you can spot:
Quick rundown of each propaganda technique:
• Glittering Generalities: Using vague, emotionally appealing words (like “freedom” or “justice”) that sound good but lack specific meaning.
• Transfer: Associating a person, idea, or product with something already respected or disliked (like using a flag, religion, or celebrity image) to carry over those feelings.
• Name-Calling: Attaching negative labels to an opponent or idea to create fear or distrust without real evidence.
• Card-Stacking: Presenting only positive information for one side and leaving out or distorting the negatives.
• Testimonial: Having a famous or respected person endorse an idea, product, or cause.
• Plain Folks: Presenting the speaker as an “ordinary” person to seem relatable and trustworthy.
• Band Wagon: Urging people to follow the crowd with the idea that “everyone else is doing it.”
