New Commerce – A Mixed Bag of e-Commerce, m-Commerce, m-eCommerce, me-Commerce
This Post was Originally published on SPEC INDIA
e-Commerce, m-Commerce, m-eCommerce, me-Commerce. They are just too many and too confusing. And all it started with making shopping easy by including online shopping as an option to the brick and mortar stores; soon followed by banking and paying bills.
e-Commerce entered the arena powered by the internet and tools like desktops and personal computers. Mobile technologies ushered in a complete change of lifestyles, both at work and at home. Soon m-eCommerce sites were in vogue making e-Commerce enabled for mobile devices; followed by dedicated apps only approach, doing away with web access with m-commerce surfaced too.
And the latest on the block is me-Commerce. Personalization in technology enabled transaction based sites or the latest jargon added to our dictionaries is certainly fintech and we simply cannot have enough of this as well!
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