HUSBANDS  CHEMISE COL BOUTONNÉ EN POPELINE – BLANC RAYÉ BORDEAUX ET BLEU

confection allemande, chemise en popeline turque blanche rayée bordeaux et bleu à col boutonné de 9,8 cm avec entoilage souple, gorge française, poignet simple, emmanchure décalée, pli creux, hirondelles de renfort, coutures anglaises 7 points/cm

Clipped from www.guardian.co.uk

Given the surge of interest in slow food, local food, farmers' markets and quality, independently-produced regional food, a killer app for this delicious corner of the apps market was inevitable. Mark Spofforth and Geoff Tidey founded Lovefre.sh to make good local food easier to find, promote and to share, making its iPhone app live on Valentine's Day this year.

28,000 downloads later, and several thousand more on their Blackberry, Android, Nokia and Windows Phone 7 compatible web app, Lovefre.sh is brewing some promising partnerships and, with some skillful promotion by Christian Payne, tackled SXSW as one of three startups out to promote good food.

Now with five staff and still entirely self-funded by Spofforth and Tidey, Lovefre.sh has comments, favourites and personal networks are all on the to-do list. Its mission, said Spofforth, is making food social. This time next year, Lovefre.sh is aiming for 1,000 paying subscribers, and he tells us how the site will make that happen.