#loftparrucchieri

Neon in Italy — Creating with Master Artist Matteo Susini

By Eduardo Lazo, Echos Hair Design (San Francisco)

In 2018, I was invited by Matteo Susini to Italy to help create the NEON Collection—a bold, editorial series celebrating precision shape, luminous color, and architecture in hair. Years later, this shoot still stands out in my career for one reason: it captures why I love hair—craft, collaboration, and pure creative joy.

The Creative Team

Artistic Lead: Matteo Susini (Loft Parrucchieri)

Artists: Carmen Marcantognini, Patrizia Bruganelli, Letizia Renga, Maja Stanisic, Petar Kostić

Guest Artist: Eduardo Lazo (Echos Hair Design, San Francisco)

What We BuiltThink graphic silhouettes and glass-shine finishes with neon-charged tones—violet, cobalt, and electric yellow—balanced by soft, wearable textures. We layered:

Precision cutting for sculptural lines that photograph beautifully from every angle

Color blocking + seamless blending to make high-chroma shades read luxe, not loud

Editorial finishing (sleek vs. feathered movement) to shape the story in-camera

Why It MattersNEON reminds me that great hair lives where technique meets teamwork. Matteo’s direction was surgical and inspiring; the Loft Parrucchieri crew brought warmth, speed, and relentless attention to detail. I left Italy with new friends—and a deeper respect for Italian hairdressing’s craft tradition.

See the Collection + BTSEnjoy Matteo’s original post and a look behind the scenes:👉 https://www.facebook.com/matteo.susini.9/posts/10213492592012310I’ll also share some candid prep shots: sections, color melts, and those last “comb, breathe, click” moments before the shutter.

For My San Francisco ClientsIf you’re craving editorial polish with real-life wearability—color that glows, cuts that hold shape—let’s translate NEON’s ideas into your world.

Book at Echos Hair Design, Union Square: 415-397-1177 • echoshairdesign.com.