#letsbuildbrands

During the festive season, companies start implementing new and unique marketing strategies to grab the attention of their target audience. During this time of the year, businesses see a growth in their revenue. Because of the increase in sales expected during the festive season, marketers wish to improve their digital presence through festival marketing campaigns, unique brand messaging, etc. We’ve listed some techniques you can follow to digitally market your brand during the festive season in

Do you need to create content for your social media accounts like Facebook, Instagram, LinkedIn, etc.? The first step towards creating a content strategy for your social media accounts is to identify the type of content you would like to post. In this case, segregating your content types into different categories (content buckets) will benefit your overall content marketing strategy. We’ve discussed the 7 content buckets which brands can utilize during the social media content planning process i

Brands choose a variety of advertising techniques to reach their target audience. Since people spend a lot of time outside their homes for work or leisure, companies need a marketing solution to enable their advertisements to reach a wide audience outside their homes. Here, outdoor marketing campaigns come into the picture and help deliver the required message at the outdoor locations where the brand’s audience is most likely to be present. What are outdoor marketing campaigns? Outdoor marketing

In today’s time, businesses need to create different marketing strategies to reach out to their target audience. The proverb “CONTENT IS KING” has become more relevant in todays’ time than before. As a result, brands have started to focus on content marketing strategies to help them attract and engage better with their target audience. Blogging is one example of a content marketing strategy that brands use.

A marketing campaign refers to an organized approach to increasing awareness of a specific product/service. Techniques like social media advertisements, email marketing, radio advertisements, billboards, etc., can be used to spread a specific message in a marketing campaign. Before a marketing campaign is launched, the brand needs to know its elements to ensure that the campaign is successful. We’ve discussed 6 critical things that marketers must plan while creating a marketing campaign in this

Videos and motion graphics catch the attention of viewers like no other creatives. Moving content in the form of videos grabs onlookers' attention and provides an opportunity for brands to communicate better with their audience in an enriching and engaging manner. This is due to the engaging nature of a video as it engages not just the visual senses but also the auditory senses. Furthermore, since the visuals keep changing, it keeps the viewer alert and engaged. The importance of video marketing