NEW IN THE BOOKSHOP: BRAUN+DESIGN COLLECTION - 40 JAHRE BRAUN DESIGN - 1955 BIS 1995 (1995) • First edition of the scarce 1995 "Braun+Design Collection" - an exhaustive hardcover book that catalogues every product ever designed for the iconic German company Braun. Includes charts that list each product, serial number, colour, designer, and other design specs. Each product is beautifully documented through black and white photographs showcasing every striking design from Hans Gugelot's radio beginnings in the mid 1950s through Dieter Rams' (chief design officer from 1961-1995) finest examples of functionalist industrial design. Gugelot (together with Otl Aicher and Wolfgang Schmittel) developed for Braun a completely new, groundbreaking design culture in the 1950s, considered one of the finest examples of Germany's "second modernity" in product design, in which the rational principles of 1920s Bauhaus were echoed in new industrial form. A stunning and collectable volume for anyone interested in modern design - Braun to its core represented Dieter Rams' design philosophy "less, but better", captured here through 40 years of the most innovative, functional product design of the twentieth century, securing Rams and Braun worldwide recognition and appreciation. Includes an illustrated company history and complete designer profiles and references. Texts in German. Edited by Jo Klatt and Gunter Staeffler. • One copy via our website and in the bookshop today. • #worldfoodbooks #braun #dieterrams #hansgugelot #lessisbetter #obsolescenceisacrime (at WORLD FOOD BOOKS)
