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Are you getting tons of traffic? But, very low conversion rate! Have you analyzed the reason, why it’s happening? It’s not hard to troubleshoot the problem, having a unique and attractive landing page will double-up your conversion rate and generate leads online. Moreover, while establishing your business in UAE, lead generation is a key element that keeps you strong by acquiring new customers and move them to the conversion funnel.

What is a lead generation landing page?

Landing pages are of two different types, click through landing page is a warm –up stage before selling a product or service.

Unlike click-through page, lead generation landing page collect personal information and establish a point of contact with as much leads or prospects for your business.

While using the best practices in landing page, it maximizes the interaction between visitors and your business page.

Most of the lead generation companies support this process by collecting information like,

Name

Email

Contact number

For example, most of the activities like consulting, SaaS, or any such services require leads that are crucial enough to take up your business,

As you know, no leads it results in no sales.

Tips to create an effective lead generation landing page

If you’re struggling to acquire customers, then focus on your landing page. Any business with long sales cycle keeps on attracting their visitors and find new sales.

Lead capture is the beginning of conversion process, once you capture viewers contact information; it nurtures the lead throughout sales cycle.

Most of the B2B lead generation companies’ focus on creating an effective landing page. Further, it has more attractive designs and generate targeted content.

Find out the best practices in creating landing page,

Create inspiring design

Rough design never works; consequently work on something that inspires your customers to move on with the landing page.

Moreover, lead generation agencies make sure to keep the design clear and understandable.

Initially, focus on these factors,

Blend with the theme colors

Differentiate the title and     paragraphs

Work on symmetry and shapes

Use whitespace and make it easy     to read

For example, if you have more offers, highlight one and keep it in relation with others. Always focus leads on a particular offer.

Attractive Call to Action

B2B lead generation companies work on creating an effective CTA on your landing page. As you know, CTA is a significant element which triggers the action. Some of the actions include,

Newsletter subscription

Registration form –like     personal details

Free trial

Buying product or service

Asking for contact or callback

Call to action button is a culmination of the business proposal, it’s has to be introduced by the sales pitches and highlight in relation to the rest of the page.

Look up your forms

When landing page focus on generating leads, the quality of forms will determine whether your visitors are happy to share their personal information.

Some of the instructions to create a form that convert your visitors,

Make the form unique and stand     out from other pages

Use attractive color     combination

Use a clear and interesting     value proposition

Lead generation companies focus on these core aspects,

Ask for minimum questions –     While designing your form, it’s useless to ask for too much information     from the visitors. Most of the forms will ask for email address, phone     number, and name.

Use checkboxes and buttons –     visitors don’t spend time on writing; so, replace fields with checkboxes     and other multiple choice options.

Optimize for mobiles – while     proportion varies according to each industry, most of the websites receive     traffic from mobile devices. So, make sure to optimize your form for     mobile devices.

Highlight the benefit of offers

B2B lead generation companies’ focus on highlighting your core offers. Most of the landing pages explain what they do, but they often forget about their offers.

Usually, when visitors reach your landing page, they want to see the benefits of specific offers or its highlights.

Here, we get more leads by focusing on the strengths and benefits of the offers. By formulating this way, explain visitors the core benefits, keep it more effective to convince them and purchase your product or service.

Focus on conversion funnel

While establishing your business in Abu Dhabi or Dubai, conversion funnel represents the preliminary steps of the visitor’s action.  Therefore, it includes the complete process that makes a visitor into lead or even a potential customer.

In general, focus on a conversion funnel that starts from the acquisition channel to everything on the landing page.

Few examples of conversion funnel,

Google ad word campaign with a keyword that points to the landing page optimized for same keyword

Free book exchanged for email address

Face book advertisement targeting a specific segment

While working on shopping funnel, consider consistency between acquisition channels and landing pages. For maximum conversion, lead generation companies use marketing message same throughout the conversion funnel.

Use relevant resources specific to your landing page

There are good landing pages, but unique landing pages provide their visitors with quality and personalized content according to their users.

Always work on providing flexible and relevant content that present your services and infuse your authority in this area.  

Some of the supportive elements include,

Infographics

Videos

E-books

Guides

Articles

Create page for each customer type

While designing a landing page, don’t mistake that all the customers are same. Personalization is the key to achieve user experience and allows you to stay ahead of competitors.

Most of the lead generation companies in UAE create a separate landing page based on your user segments. Use Google analytics to analyze the details of user behavior.

After studying this aspect, create pages that adapt with different user segments.

UAE’s best lead generation company

While using all the above tactics, your landing page will convert more visitors into leads or even customers.

Moreover, consider one of the best lead generation agencies in UAE to implement recent tactics and identify what prevents your visitors from conversion.

Google’s Pay-Per-Click (PPC) option is one of the quickest ways for any online business to generate leads. The tactic is so popular that many lead generation firm recommend newly established businesses to opt for it to get immediate results. The tactic allows them to bid and pay to rank on top of Google’s ad section, which appears in Google’s search result for specific keywords. But if the campaign isn’t run properly, you will just end up throwing money away without much result. The following tips will help you run a successful PPC campaign.

Target the right keywords: Knowing which keywords to target for your campaign is the first step. This will ensure that your ad is displayed in results that are relevant to your business and offerings.

Focus on description: The description of your ad should highlight exactly what your searchers are looking for. It should link the keyword searched with your offering, enticing them to click because you offer them exactly what they need.

 Include a call-to-action (CTA): The CTA should be included within the ad you display this way the searcher will know exactly what to do next.

Learn about your audience: In order to write an ad that appeals to your audience, you need to know who they are first.

Along with the ad campaign you run, a lead generation firm will tell you that you need to focus on your landing page also. The page which the user clicks through to. The following are best practices for landing pages to generate more leads through a PPC campaign.

The headlines on the page should reflect your PPC ad.

Simple, clean design. The page should be easy to navigate with your offering listed neatly and no clutter.

Include a CTA so visitors know what to do to sign up for more information or buy your solution.

Use targeted keywords within the copy of your page.

A call to action (CTA) is one of the most effective tools when it comes to generating leads. Usually used on landing pages, blogs, and so on it entices customers to follow suit on what it is that you want them to do next. Most businesses go with the plain old, “Sign up” or “Buy Now” triggers but these have become a lot less effective. The perfect CTA needs to captivate the visitor and prompt them to perform the desired action.

 We have two tips from a top lead generation firm that will help you devise the perfect CTA to improve conversion.

 Highlight the benefits in the CTA

 Any CTA you write should clearly highlight the benefit of your solution to the customer. When browsing online, users are constantly looking for solutions that can benefit them. They need to know how your solution adds value to them or their business before they can opt for it. The call to action is one of the best places to highlight these benefits as it also directs them to either sign up and buy the solution from there. You need to make it short and sweet so for example, a marketing firm can use a call to action like, “triple your web traffic in 3 weeks.” This grabs the visitor’s attention and tells them exactly what to expect if they signup with the firm.

 Use language that captivates visitors

 The language and tone you use in the CTA are important. You need to captivate visitors with your language, use terms like free, see how (solution) can help you, and so on. The words you use should be action-oriented and make sure that no technical jargons are used since they can confuse and deter customers from clicking through.

 Conclusion

The Importance of Lead Generation to expand your Business

Lead Generation companies help you outwith recent leads to accumulate the new clients so that your business only focus on the core business i.e “sales”. Other than that is quality assurance, product improvement which a business looks upon.

Lead Generation is not a brand new form of acquiring any business, however new business trends &time constraints have purely determined better ways to…

Not all companies are able to generate sales lead themselves and need to partner with the best lead generation firm to help them grow their business. But, many business owners struggle with making the best choice especially those who have never worked with one before.

There are many factors to consider in choosing the right one for your company. One thing to keep in mind throughout the search process is that you are looking for a business that makes use of effective sales prospecting tools in order to provide you with a steady healthy stream of new leads.

Integrated services

Lead generation companies generally follow a standardized process when generating leads. However, they tend to differ in the types of services they use to meet your business goals. Their strategy may include a combination of methods, such as social media, SEO,  blogging, video marketing, web page graphics and text, local optimization, paid search, email marketing, direct mail, white papers, and many other techniques. Some avant-garde companies go beyond the typical services to experiment with new ideas and technologies and may incorporate unusual approaches into the mix, such as live customer service chat, e-books and handbooks, event promotion, telemarketing, and B2B appointment setting. Some companies offer additional services and tools, such as tracking services that may include lead scoring, segmentation, and list management, reporting tools like CRM integration as well as help & support services. A combination of services is used with one another as part of an integrated sales and marketing campaign.Your business may not need a full-range of services, so compare each possible vendor and identify their unique selling points and choose the one that can give you that competitive advantage while giving you the best value for your budget.

The right type of approach

Most of the lead generation companies use either a focused approach or a blanket approach to find different types of potential customers. The blanket approach may offer a wider audience reach, but you may end up with more cold leads than quality leads in the sales funnel. A niche approach, on the other hand, is more focused, more customer-centric. Leads are generated from specific niches, so while you may end up with more hot leads that are sales-ready there may not be enough in terms of quantity to help boost sales. Most B2B marketers agree that a balance of quality and quantity is the best approach to ensure lead generation success. Make sure you find a lead generation firm that combines both approaches in an efficient manner so you can have more leads that are highly interested in your products that can easily convert to more profits for your business.

Industry experience

It’s essential that your lead gen company has experience in your type of industry.  This will ensure that they have a keen understanding of who your target audience is and that they understand the unique aspects of your sales cycle. With this familiarity, they would know how to employ the right mix of lead generation tactics to drive traffic, engage and build relationships.  

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