A Letter to the 21st Century Consumer
Sophie Clayton
BA Honours in Fashion Communication,
Northumbria University, Newcastle
FA4005
To the 21st Century woman, a woman whose wardrobe is overflowing yet still has ‘nothing to wear’, a woman who buys an item just to wear once or never at all, a woman who worships short-lived trends, discarding clothes when she deems them ‘out of fashion’,
It is estimated that one in six people in the world today work in the fashion production industry, making it the most labour dependent industry on earth, but for many, working in fashion is not the glamorous, high-brow job we envision.
Your frenzied consumption means that more and more people are born into a life where they have NO choice but to work long hours in life-threatening conditions, some earning under $3 a day. In Bangladesh, workers cannot even afford to keep their children with them in the worst slums. You question, what are these people working for? Is it worth it for that new top?
250.000 Indian cotton farmers have been unable to bear the results of the 21st Centuries materialistic obsession, choosing to take their own life rather than work another day. Many have died drinking the pesticides used to fertilize YOUR cotton and were found by wives and children in the field used to grow YOUR clothes.
Think you’re righting your wrongs by donating your clothes to charity? Well, only 10% of clothes donated to charity actually get sold. The rest pile on top of landfill sites, or flood markets in developing countries where clothing is bought by the box and it kills the local industry.
‘I believe the clothes are produced by our blood’ says one Bangladeshi worker. Although you may be getting a good deal, think about the real ones paying the price. Will you continue to turn a blind eye to a system that makes us feel rich whilst leaving our world so poor?
A documentary called ‘the True Cost’ brought these facts to life for me, exploring who pays ‘the true cost’ for our bargains and our obsession with consumption. Watch ‘The True Cost’ and join the sustainable revolution.


















