Asobisystem Establishes U.S. Base "ASOBISYSTEM USA" to Strengthen North American Expansion
Asobisystem has announced the establishment of its U.S. subsidiary, ASOBISYSTEM USA, as part of its efforts to expand its presence in North America.
The company says it has experienced growing business opportunities and increasing demand through initiatives such as North American tours by Kyary Pamyu Pamyu and ATARASHII GAKKO! (Atarashii Gakkou no Leaders), as well as appearances at the world-renowned Coachella Valley Music and Arts Festival. These developments led to the decision to establish a local base in the United States.
ASOBISYSTEM USA will be responsible for building local networks, business development, marketing, and partnership management. It will also oversee businesses including talent management, music production, and intellectual property (IP) management. In addition, the company will provide local representation and business support for Japan-based companies, helping promote the expansion of Japanese culture and entertainment throughout North America.
Meanwhile, KAWAII LAB., Asobisystem's idol project that has produced groups such as FRUITS ZIPPER, CANDY TUNE, SWEET STEADY, and CUTIE STREET, is currently holding the KAWAII LAB. ASIA GLOBAL AUDITION 2026, a global audition open to applicants from five Asian countries.
Comment from Yusuke Nakagawa (President & CEO, Asobisystem Co., Ltd.):
