#koujackie

The Rise

Around late 2013 or early 2014 (it is unknown when exactly the date of the first post due to deleted history that was not properly archieved), a Tumblr cosplayer using the name Koujackie began gaining attention within the DRAMAtical Murder fandom.

She was in her early 20's around this time, known to live in the Southern California area at the time and be apart of a Bellydancing troup, also recognized under the tumblr usernames: "Jackie-also-Koujackie", "Jackie-not-Koujackie", and "Miss-Jackie-Brown".

At the time, DMMD was one of the most active fandoms on Tumblr. The game’s mix of cyberpunk aesthetics, queer romance, and stylized character design made it especially popular among artists, cosplayers, and roleplayers.

Koujackie’s content stood out quickly.

Rather than traditional cosplay photos alone, she built an entire persona around her interpretations of the characters, especially the character Koujaku, which her username referenced. Her posts included professional photoshoots, roleplay responses, bellydance and fire-spinning photos and videos, memes usually involving herself, WIP projects, cosplay selfies, and in-character content.

She often portrayed genderbent versions of the male characters, presenting them as glamorous, sensual, and confident. This style resonated strongly with parts of the fandom, especially people interested in gender expression and performance were instantly drawn to her. Her costume interpretations were sensual, elegant, and commanding, presenting highly-feminized cosplay interpretations of the characters, blending glamour with emotional confidence in a way that felt both rebellious and magnetic. Her persona extended beyond cosplay into daily interaction, often blurring the line between performance and personal presence.

Because Tumblr at the time encouraged heavy interaction such as reblogs, asks, and direct messaging, creators could develop very close personal relationships with their followers.

Koujackie leaned into that dynamic heavily.

She interacted frequently with fans, responded to messages, and collaborated with other creators. Over time she built a reputation as a charismatic, approachable figure within the community.

One of the most recognizable parts of her online persona was the phrase “Call Me Mama.”

Followers began referring to her as “Mama”, framing her as a kind of affectionate authority figure within the fandom.

For many fans, especially younger ones, the dynamic felt welcoming and supportive. She was often seen encouraging fan creativity and appeared to mentor, collaborate, or uplift smaller and more known creators, becoming a pillar in the community. In result, she would gain a large following on her various other social media accounts, receive fan gifts such as art of her bellydance character designs with her as the main inspiration.

During this period, she became something of a Tumblr micro-celebrity within the DMMD fandom. She became known not only for her visually striking cosplays, but for a charismatic and intimate online presence that made people feel seen.