30 years ago today Gullah Gullah Island premiered on Nickelodeon!!!

Nickelodeon network IDs from fredseibert on Vimeo.

The Jive 5 on Nickelodeon from fredseibert on Vimeo.

Nickelodeon Camp IDs 1988-1990 from fredseibert on Vimeo.

The MTV network identification work that Alan Goodman and I did that stamped "brand!" all over the channel's launch in 1981, along with the promotion work my team did for the channel, led MTV Networks president Bob Pittman to ask our new, innovative media branding company (the world's first!) to get involved in saving Nickelodeon from extinction in 1984.

We were most excited about the creative work we could do not only with our new indie animation buddies from the MTV projects, but also with some of the newer folks we’d met since that first go. Eli Noyes and Kit Kit Laybourne started us off, but then came Jon Kane, Marv Newland, and eventually David Lubell and Charlex. And, as the years went on our friend, producer/artist Howard Hoffman, who was running a summer animation program at his childhood camp in Maine came in with maybe the most revolutionary idea of our entire tenure with Nick. 

Since Alan and I always started with the sound-before-picture probably the most distinctive and memorable element of these new IDs would be our new friendship with singer Eugene Pitt and his vocal group The Jive 5. (You can get the whole story here.)

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