#keyword_research_process

What are the keywords?

Keywords (sometimes referred to as "SEO keywords") are any words or phrases that a user types into a search engine to find specific information on the Internet. The keyword is a gateway that leads people to organic search results and ultimately to the website where they find what they are looking for.

This is why it is so important to find the right keywords in search engine optimization. It helps you discover the phrases that people use when searching for information so you can optimize your website to appear in search results for the right website.

What is keyword research?

Keyword research is an SEO practice of finding, analyzing, and using phrases that people use to search for information on the Internet.

In other words, it's about knowing the language of your potential visitors and using this knowledge to optimize your content.