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In 2021, consumer-facing manufacturers are getting rid of the middlemen. Big brands across the country are pivoting to Direct-to-Consumer (D2C) business practices. What started as a trend has quickly transformed into an essential business practice. In fact, 81 percent of consumers plan to shop from direct-to-consumer (D2C) companies over the next five years. Big brands across the board, from Kellogg’s to Coca-Cola, have gotten into the game and are proving how successful this model can be. 

Let’s say you have a simple eCommerce store with a standard out-of-the-box template and no customizations. You need to transfer inventory data from Acumatica to BigCommerce and have sales orders imported from BigCommerce into Acumatica. With Acumatica’s native BigCommerce integration, you can easily do this out of the box.

The more things change, the more they stay the same. Even in this year from hell, consumers still met Cyber Week 2020 with massive anticipation and sales. How did this unique year stack up to the Cyber Weeks of previous years? 

Big brands across the country are pivoting to Direct-to-Consumer (D2C) business practices. What started as a trend has quickly transformed into an essential business practice. In fact, 81 percent of consumers plan to shop from direct-to-consumer (D2C) companies over the next five years. Big brands across the board, from Kellogg’s to Coca-Cola, have gotten into the game and are proving how successful this model can be.