Alasdair McLellan - Jonathan Ive, 2022
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Alasdair McLellan - Jonathan Ive, 2022
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“We don’t work on design for design’s sake; we work to create products that will improve people’s lives.”
— Jony Ive
Allow me — someone with no realistic chance of ever becoming a Ferrari customer — to make some observations!
I'm not convinced the steering wheel and binnacle should be adjusted as one whole assembly. People have different preferences for their driving positions, having the steering wheel closer, farther, higher, or lower. Combined with the fact that people are not uniform in dimensions, is it not likely that, inevitably for some, having the wheel just right for them may compromise their sightline to the dials because the top of the wheel partly obscures them? Or the dials are tilted to an angle that's a bit too high or a bit too low? Why not let the steering wheel and binnacle be independently adjustable?
The palm rest for the centre screen once again reminds me that, aside from the Hermès ones, Apple do not have their own Apple Watch bands with wire lugs available right now. I liked Apple's wire lug bands.
The back side of this steering wheel has additional controls. Behind the spokes are a toggle behind the right‐turn indicator and…(seemingly) a scroll wheel behind the left‐turn indicator…? And the backs of the control modules also seem to have channels, which I'm guessing are for swipe gestures? From reading Ferrari's webpage, the toggle should switch the right dial (G‑meter, trip computer, tyre pressures etc). But I haven't seen mention of the scroll wheel, or the rear channels.
I've looked and looked, and I haven't spotted controls on this Luce steering wheel for music playback control, volume, accept/end call, or Siri. Now, from looking up pictures online, Ferrari steering wheels didn't have any media controls until mid‐2010s. I guess you could justify that by arguing the engine noise make them not necessary. But the Luce will be electric, and it's more comfort and touring than track. Even the Monza SP1 and SP2 — cars which are permanently open‐top and will never have roofs — carried over Ferrari's steering wheel of the time from the 812, F8, Portofino etc, and had a button for voice and a button for phone. So…what's the go for the Luce?
Will this be licensed out to Thrustmaster, Corsair, Logitech, Nacon, or whomever else for console and PC sim racing?
“You can’t disconnect design from the product, from the person, or from the experience.”
— Jonathan “Jony” Ive, Chief Design Officer at Apple
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
23 May 2012 | Queen Elizabeth II looks on as British designer Sir Jonathan Ive, makes a citation at a special 'Celebration of the Arts' event at the Royal Academy of Arts in London, England. © Carl Court - WPA Pool/Getty Images
“When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy.”
— Jonathan Ive