#jimbocho

Tokyo, Japan

Jimbocho, Tokyo

Which, you will note, is not 400 stores, because the process of becoming an "official" Jimbocho Town Bookstore is an intensely political operation run by local stakeholders with tons of fights over what should qualify and what rights that entails - never change humanity!

"Book Towns" used to actually be quite a common thing, and they peaked during the literary boom of the late 19th century. Figuring out "what books existed" was a hard task, and to do serious research you needed to own the books (you weren't making photocopies), so concentrating specialty bookstores in one area made sense to allow someone to go to one place and ask around to find what they need and discover what exists. It was academia's version of Comiket! Modern digital information & distribution networks slowly killed or at least reduced these districts in places like Paris or London, but Jimbocho is one of the few that still survives.

Why it has is multi-causal for sure - half of this story is that Tokyo is YIMBY paradise and has constantly built new buildings to meet demand so rents have been kept down, allowing low-margin, individually-owned operations to continue where they have struggled in places like the US. These stores don't make much money but they don't have to. But as important is that Japan has a very strong 'book collector' culture, it's the original baseball cards for a lot of people. The "organic" demand for a 1960's shoujo magazine or porcelainware picture book is low, but hobbyists building collections is a whole new source of interest. Book-as-art-collection powered Jimbocho through until the 21st century, where - again like Comiket - the 'spectacle' could give it a lift and allow the area to become a tourist attraction and a mecca for the ~cozy book hoarder aesthetic~ to take over. Now it can exist on its vibes, which go so far as to be government-recognized: In 2001 the "scent wafting from the pages of the secondhand bookstore" was added to Japan's Ministry of Environment's List of 100 Fragrance Landscapes.

Of course this transition has changed what it sells; when it first began in the Meiji area, Jimbocho served the growing universities flanking it, and was a hotpot of academic (and political-polemic) texts. Those stores still exist, but as universities built libraries and then digital collections, the hobby world has taken over. Which comes back to me, baby! If you want Old Anime Books Jimbocho is one of the best places to go - the list of "subculture" stores is expansive.

I'll highlight two here: the first store I went to was Kudan Shobo, a 3rd floor walk-up specializing in shoujo manga. And my guys, the ~vibes~ of this store. It has this little sign outside pointing you up the stairs with the cutest book angel logo:

And the stairs:

Real flex of Japan's low crime status btw. Inside is jam-packed shelves and the owner just sitting there eating dinner, so I didn't take any photos inside, but not only did it have a great collection of fully-complete shoujo magazines going back to the 1970's, it had a ton of "meta" books on shoujo & anime, even a doujinshi collection focusing on 'commentary on the otaku scene' style publications. Every Jimbocho store just has their own unique collection, and you can only discover it by visiting. I picked up two books here (will showcase some of the buys in another post).

The other great ~subculture~ store I went to was Yumeno Shoten - and this is the store I would recommend to any otaku visiting, it was a much broader collection while still having a ton of niche stuff. The vibes continued to be immaculate of course:

And they covered every category you could imagine - Newtype-style news magazine, anime cels, artbooks, off-beat serial manga magazines, 1st edition prints, just everything. They had promotional posters from Mushi Pro-era productions like Cleopatra, nothing was out of reach. I got a ton of books here - it was one of the first stores I visited on my second day in Jimobocho, which made me *heavily* weighed down for the subsequent explorations, a rookie mistake for sure. There are adorable book-themed hotels and hostels in Jimbocho, and I absolutely could see a trip where you just shop here for a week and stay nearby so you can drop off your haul as you go.

We went to other great stores - I was on the lookout for some 90's era photography stuff, particularly by youth punk photographer Hiromix (#FLCL database), and I got very close at fashion/photography store Komiyama Shoten but never quite got what I was looking for. Shinsendo Shoten is a bookstore devoted entirely to the "railway and industrial history of Japan" and an extensive map collection, it was my kind of fetish art. My partner @darktypedreams found two old copies of the fashion magazine Gothic & Lolita Bible, uh, somewhere, we checked like five places and I don't remember which finally had it! And we also visited Aratama Shoten, a store collecting vintage pornography with a gigantic section on old BDSM works that was very much up her alley. It had the porn price premium so we didn't buy anything, but it was delightful to look through works on bondage and non-con from as far back as the 1960's, where honestly the line between "this is just for the fetish" and "this is authentic gender politics" was...sometimes very blurry. No photos of this one for very obvious reasons.

We're so glad to announce that our new book is out today! 🥳

Tokyo Mystery Café vol.2 is now available in French bookstores.

In this new adventure, Nahel, Soba and the owner of the Mystery Café will have to solve a strange case in the manga industry!

The plot is set in the old-fashioned district of Jimbōchō and is inspired by our visit of famous publishing houses ( Shogakukan, Shueisha, Kodansha, Kadokawa). Our 3 detectives will bring you inside mangaka’s workshops, offices of big manga companies and printer’s factories…

Are you ready to follow us into the secret world of manga publishing?