#jeremyscott

Bleukah in harajuku

march 2024

MOSCHINO SPR 2022

adidas and Jeremy Scott are reprising their iconic collaboration by bringing back the notorious JS Wings . Offered in both adult and kids sizes, this incarnation of the reissued high-top silhouette features the designer’s signature wing attachment and illustrated tongue details.

Building on the momentum of adidas’ recent Forum releases, the brand revives one of its most celebrated collaborative releases, reconnecting with Jeremy Scott and introducing the innovative future-classic to a new generation. Available starting May 5 from adidas.com, CONFIRMED, and select retailers.

Kick-starting a brand new series on fashion and the fascinating inspirations and concepts that guide fashion creatives, Moda Factor brings to you “moods and muses” where we take a deeper look at iconic muses and themes that inspire and influence fashion-- season after season, time and again and the prominence that it holds in current times, and what it could mean tomorrow.

Author: Asmitha Shenoy

Andy Warhol is no stranger to many who are well-versed in fashion and art. The iconic Campbell Soup paper dress printed by Warhol in the 60s permanently enshrined him in the world of fashion, as his legacy continues to inspire designers even today.

A leading figure in the visual arts movement of Pop art, he began his career as a fashion Illustrator for Harper’s Bazaar, where he was reportedly called ‘Andy Paper bag’ by then-fashion editor Diana Vreeland because of the way he brought his illustrations into the office.

Entering the art scene with his first solo show in 1962, His use of imagery from popular and mass cultures such as cultural objects, celebrities, comic books, and advertising greatly influenced the fashion world, solidifying his prominence in the industry forever.

Fashion inspired by Warhol, initially featuring only in paper dresses called “Souper Dresses”, soon featured in high fashion runways of designers such as  Jean Charles de Castelbajac, who included a dress shaped and printed like a Campbell’s soup can in his Spring/Summer 1984 collection.

This was followed by Versace in 1991, where they released a jewel-encrusted gown modelled by supermodel Linda Evangelista featuring Warhol’s iconic depiction of Marilyn Monroe.

Since then being a regular feature in the fashion world, one often sees high-fashion reproductions of Andy Warhol’s works featuring in t-shirts, accessories and clothing.

Warhol’s style and focus on consumerism and pop culture in his art continues to be a major influence on fashion designers even today, which can be seen in the work of Jeremy Scott, both in his eponymous label and his designs for Moschino, such as his sequined dress and top featuring a logo referencing the classic Coca-Cola symbol in his A/W 2011 line, and the Spring 2013 Moschino menswear collection that featured pieces with the Budweiser logo and that of a detergent company. And none can forget Moschino’s 2014 A/W Womenswear  RTW collection that featured looks inspired by and featuring the McDonald’s logo, packaging of various food brands such as Fruit loops, and SpongeBob, giving a nod to the pop art movement that Warhol was part of.

The relevance of Warhol’s works and focus on using pop culture references and unexpected product packaging and graphic design prints and logos  can even be seen today, with fast fashion brands emblazoning their clothing with playful and quite ironic logos of cereal brands, for example.