#jequiti

Globo: Probably the most "legit" one. They used to own the industry up until like the 2000s. Their content nowadays is very "woke" and "progressive", meanwhile most of their content is not actually inclusive, non-white and non-cishet characters are mere tokens and there are barely any neuroatypical characters (I can't name one off the top of my head). They host the country's biggest reality show: Big Brother Brasil, which is a shallow shitshow on its own, but the show has this country wrapped around its finger and knows it. Brazilian Twitter is filled with nothing but BBB for as long as it runs. Most brazilian celebrities' carreers are kickstarted from being on BBB, or other reality shows from the other networks.

Record: Built around a church. Literally. Edir Macedo built his empire around the faith of many, and spreads around his pseudo-morals on his talk shows for the weak (edgy Marilyn Manson lyric, I know, but it's true) and his horribly written novelas with the exact same story over and over. They created a brazilian version of Rebelde, with edgier, more traditionally western characters. There is a MOVIE about Edir Macedo's life, painting him as some sort of hero. Their news programs are filled with sensationalism, trauma p*rn and shallow celebrity talk. They have another "main" reality show: A Fazenda, which is... insane, and another carreer kick-starter. Oh, and inclusivity? Don't know her.

SBT: Built around an MLM. Literally. Silvio Santos is possibly the richest person in this country, and has had his place in brazilian television and economy for as long as most of us have been alive. His MLM, Jequiti, is a fairy tale which uses his television network to broadcast the wonders of being a part of it which include but are not limited to: selling the best cosmetics, including the perfumes of the stars, having a(n insanely slim) chance of participating in game shows, such as Roda-Roda Jequiti, which gives money and prizes to poor people that need it, and uses their reactions to advertise how great it is to join his MLM. He owns the national children's entertainment industry, which used to exist with other networks but died out due to laws on advertisements targeted towards children. Now he broadcasts all the cartoons and is the only one still making novelas targeted to children. His family of many many kids and wife all have a place in his empire, both on TV and Jequiti. His wife writes the children's novelas.