#jasontatum

Illustrations on the upper of the Nike Air Max 97 by Jayson Tatum represent the forward’s Saint Louis roots, including graphics of the Gateway Arch (also referenced through the shoe’s metallic silver midsole), his 314 area code and more.

The Nike Air Max 97 by Jayson Tatum will release on June 13 at House of Hoops by Foot Locker and June 15 across the Foot Locker family of brands.

Jayson Tatum will never be the same. And that’s the point. For opponents, that’s a problem — because “the same” was never the goal.

Coming off adversity, Tatum isn’t simply chasing what he was. He’s building toward something greater — step by step, rep by rep — powered by his newest signature shoe: the Jordan Tatum 4.

The fourth silhouette in his Jordan Brand line is the lightest in the collection yet, engineered to amplify the precision and power at the core of his game. From smooth step-back jumpers to explosive drives, the Tatum 4 supports his evolution with tech built for the grind.

“Greatness isn’t just about wins,” Tatum says. “It’s about how you handle setbacks and keep moving. I’m not the same player I was before, and I’m proud of that. The Tatum 4 is part of that journey — it’s built for resilience and reminds me what it takes to keep chasing something bigger than yourself.”

Built for Dominance

Lightest Jordan Brand model yet, offering a court-ready, glove-like fit.

Cushlon 3.0 midsole + S-seam Strobel for smooth responsiveness.

Forefoot Air Zoom unit for added propulsion.

TPU midfoot shank for enhanced stability and control.

Conformed upper with four-way stretch for instant lockdown fit.

Multi-traction outsole supporting every cut, step and pivot.

Edric Egberuare, Jordan Brand’s Lead Product Line Manager, adds: “The Tatum 4 mirrors Jayson’s evolution — in performance and leadership. It’s a system built for the grind and for the next generation of hoopers who see Jayson as more than a star — as proof of what’s possible.”

St. Louis Roots

The Tatum 4 launches in a St. Louis-inspired colorway, honoring Tatum’s hometown. Premium suede overlays, dynamic mesh details, and a custom “0” on the heel — modeled after his signature chain pendant — fuse culture and performance into one powerful design.

The Jordan Tatum 4 will release in full family sizing on October 10 at jordan.com and select retailers.

Carmelo Anthony made the holidays extra special for Jayson Tatum and fellow Jordan Brand athletes by gifting them pairs of his exclusive Retirement Pack “Melo” Air Jordan 2s.

The iconic sneakers, a tribute to Carmelo’s legendary career, feature premium materials and a design that reflects his influence both on and off the court. Sharing this thoughtful gesture with the Jordan family highlights the strong bonds within the brand and Carmelo’s legacy as a basketball great.

Moments like these showcase the power of sports, sneakers, and community in bringing people together during the holiday season. For those lucky enough to receive the exclusive pair, it’s a gift that will undoubtedly hold significant value.

Stay tuned for more from the Jordan family and exclusive releases like this one!

After an unforgettable summer, which saw him capture a gold medal and a championship ring, Jayson Tatum is returning to the NBA with renewed focus and his latest signature sneaker, the Jordan Tatum 3. This new model blends championship-level performance with unmatched style, solidifying its place as the lightest shoe in the Jordan Brand basketball lineup.

“I don’t take having a signature shoe for granted,” says Jayson. “Collaborating with Jordan Brand to create something that fans can connect with is a dream. My favorite part of the Tatum 3 is how it takes on color, and I hope the storytelling behind each colorway inspires people.”

The Tatum 3 is designed for athletes who want a shoe that feels game-ready from day one. Developed in collaboration with Jordan Brand's footwear designers and informed by research from the Nike Sport Research Lab, the shoe’s lightweight construction features strategically layered materials that provide support without feeling bulky. It also integrates Cushlon 3.0 foam and a Zoom Air insert, ensuring smooth lateral movements and quick cuts, while the herringbone traction pattern delivers elite stopping power on the court.

Beyond performance, the Tatum 3 reflects Jayson’s commitment to both his craft and his family. Its fluid design mirrors his smooth playstyle, while nods to his family, including his son Deuce’s name on the tongue and personal sayings on the heel tabs, make it deeply personal. His well-known "Find A Way" quote is also featured on the medial side, reinforcing his journey of perseverance and dedication.

The debut colorway, Welcome to the Garden, celebrates growth across all aspects of Tatum’s life — from his family to his game — featuring a floral design inspired by his personal garden, where he is surrounded by loved ones.

Jayson first revealed the Tatum 3 during his NBA 2K25 cover shoot and while touring China with fellow Jordan Brand athletes Luka Dončić, Zion Williamson, and Paolo Banchero, where they engaged with local youth to fuel their passion for basketball.

The Jordan Tatum 3 launches globally on October 10 at jordan.com and select retailers. Fans in Boston can get an exclusive pairing of the Tatum 3 and Air Jordan 1, sold together in a custom double box, at CNCPTS on October 5. Don’t miss out on the next chapter in Jayson Tatum’s journey to greatness!

Exciting news for sneaker enthusiasts: Jayson Tatum and Jordan Brand are dropping a fresh colorway of the Jordan Tatum 2. Dubbed "Neon," this sleek iteration features a clean white upper with vibrant neon green accents on the tongue branding and Jumpman logos. Set to release on April 23 for $125 USD, it's a must-have addition for any sneaker collection.