After rebranding Oath to Verizon Media, the teleco hired Iván Markman as chief business officer. He has more than a decade of experience in martech.
Digiday: What about Tumblr? Are you not pitching it anymore? Is it still a part of Verizon Media’s goal to serve the customer?
Markman: We’ve been focused on making that environment more brand safe. We invested a lot in that. To the extent that our advertises and by the way the programmatic side of the house, the DSP and native, they are accessing those audiences and whatnot. To your point, as you think about how we present ourselves, we present ourselves more in the horizontal capabilities like the connected channels, brand safety, diverse insights. If we’re in a meeting with someone and they’re really focused on a younger demo, more focused on art, and I want to deliver in that environment. Some marketers might be we don’t want any UGC. Some marketers may see a road within that. We’re not coming in and saying Verizon Media is Tumblr and this and that. In general, you’re not going to see us, while we will talk about owned and operated, you’re not going to see us leading with one or another, but trying to adapt it to the overall story.
