#intelligent packaging

smart packaging technology is transforming the way businesses protect, track, and present their products. As industries evolve, packaging is no longer limited to containment; it now plays a strategic role in communication, efficiency, and sustainability. Companies adopting smart packaging technology gain better control over supply chains and product quality.

This technology integrates digital features such as QR codes, sensors, and tracking systems that provide real-time information. Smart packaging technology helps monitor product condition, reduce wastage, and improve logistics efficiency. These advancements are especially valuable in industries where safety, freshness, and traceability are critical.

Consumers also benefit from smart packaging technology through improved transparency. Interactive packaging allows customers to access product details, usage instructions, and authenticity verification. This builds trust and enhances brand engagement. Businesses that implement smart solutions stand out in competitive markets.

From an operational perspective, smart packaging technology improves inventory management and reduces losses caused by damage or counterfeiting. Data collected through intelligent packaging supports better decision-making and process optimization. Companies can respond faster to market demands and customer feedback.

As innovation continues, smart packaging technology will become a standard rather than an option. Businesses that invest early will be better positioned for future growth, efficiency, and customer satisfaction.

If you are one who believes in “less is more,” then there are chances you would love minimal packaging design. Almost 92%of people prefer minimal packaging over other forms. When it comes to this type of packaging, brands choose simplicity and sustainabilityto showcase their identity. Especially in the premium category of products, a minimal approach works the best and attracts more customers. Simple and elegant things are easily recognisable and have the potential to deliver brand messages effectively. 

What is Minimalistic Packaging Design ?

It involves graphics that incorporate simplicity and clarity and avoids unnecessary decoration and colours. This design philosophy follows things like clear layouts and believes in showing key information concisely that can communicate with the customers efficiently and offer a positive experience. High-end brands generally follow a smooth finish with a minimalistic design approach, with sleek and modern images if required. 

Benefits of Minimalistic Packaging Design

Some benefits of minimal packaging design are: 

Eye Catchy

Minimal design packaging uses fewer lines and graphics that make it more noticeable and recognisable among other similar products. A clean, simple minimal design, stands out on crowded shelves of supermarkets. 

‍Luxury feel

Minimal design packaging derives a sense of premium-ness and luxury that further helps attract customers. In the competitive market, minimal packaging helps you grab a particular section of customers. A timeless quality is attached to the product that makes it classy and never goes out of fashion. 

Aesthetic appeal

Minimal design packaging not only adds a luxurious touch but simultaneously enhances the aesthetic appeal that attracts consumers to buy the products. People like to buy things that offers a feeling of sumptuousness. 

Offers Better Understanding

A simple minimal packaging enhances the readability of important contents such as ingredients, features, and warnings (if any). This makes it difficult to miss important instructions by the consumer. All this makes the product way better to understand than the other products with some extravagant packaging. 

Reduced Environmental Impact

Minimal Packaging uses less amount of resources, which further helps in reducing the brand’s carbon footprint. Minimal packaging design involves less ink for printing, optimal utilisation of white space, and less material for packaging than extravagant packaging. All this adds up and contributes sustainably. 

Better Brand Recognition

One of the best things about minimal packaging is that it enhances the elements written on it. So, it helps in creating a unique brand identityand promoting brand recognition, and over time people start relating a particular packaging with the brand. This way, a loyal customer base is created.  

Offers Versatility

Minimalist packaging is quite versatile and more adaptable to different genres of product categories. It maintains Brand aesthetics and simultaneously accommodates many product types. All this allows the Brand to diversify its offerings while maintaining its style.

Examples of Minimal Packaging Design

credit: Dior Instagram

In the above picture, the luxury fashion brand Dior’s packaging is a perfect example of how minimal design can make people stare at the premium-ness it offers. If we observe carefully, we would observe only two colour tones are used that complement each other and the bottle only has the Brand logo and a few other words. 

Pic credit: Plum Instagram

In the above picture, it is quite clear that Plum has used its logo and a few other necessary information over the packaging. Minimalism helped people recognize Plum through their logo, whenever next time they came across the product. Hence, minimal packaging design does have various benefits that brands take advantage of to attract customers.

Conclusion 

Food Industry: Intelligent Packaging Paves the Way for Better Business

Active Packaging, Smart Packaging or Intelligent Packaging refers to the Packaging of Food and Pharmaceuticals with programmable, smart packaging material. Intelligent Packaging can actively and intelligently alter the inner atmosphere of a package to maintain freshness, prevent corrosion, and at the same time provide information on the quality of the food and its freshness to the…

The Qliktag Platform features a "Business Events & Notifications" feature which allows brands & manufacturers subscribed to the platform to configure and send product related push notifications to consumers that have scanned the product & explicitly opted in to receive future notifications about their purchase. The feature doesn't require the consumer to download any special mobile application and works through 'browser push notifications'.

Intelligent packaging is widely used in sensing and provides information regarding product quality. Micro sensors and other communication devices are used with the help of technology for product detecting, tracing and recording purpose.

Summary

Global Active Smart and Intelligent Packaging Market Segments, Size, Share, Growth, Trends, Analysis, Future Scope: By Technology (Oxygen Scavengers, Moisture Absorbers, Shelf Life Sensing, Temperature Indicators, And Others) By Application (Food & Beverages, Healthcare, Personal Care And Others) And Region- Forecast To 2023

Active Smart and Intelligent Packaging Market Overview

According to Market Research Future (MRFR), the global Active Smart and Intelligent Packaging Market is poised to touch a valuation of USD 23.76 BN by 2023. MRFR also asserts that the market would register a phenomenal CAGR throughout the forecast period (2017 – 2023). Advances in printed electronics, along the market, are expected to witness remarkable growth.

On the other hand, volatility in the prices of raw materials required for the manufacturing of the active and intelligent packaging solution are some of the factors impeding the growth of the market by restricting the production. To tackle such situations, key players are focusing on product development with the minimum cost incurred and ensured quality.

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Major Players

Players leading the global Active Smart and Intelligent Packaging Industry include

Ampacet Corporation (US)

Amcor Limited (Australia)

Ball Corporation (US)

Constar International Inc. (US)

Bemis Company, Inc. (US)

Crown Holdings Incorporated (US)

Graham Packaging Company Inc. (US)

R. Grace and Company (US)

Klockner Pentaplast (US)

Mitsubishi Gas Chemical Company (Japan)

Landec Corporation (UK)

Rexam plc. (UK), among others.

Industry/Innovation/Related News

July 15, 2019 --- Systech International Inc. (the US), a global technology leader in anti-counterfeiting, product safety, consumer and brand protection announced about winning the Mondelēz Challenge during the AIPIA Summit (Active & Intelligent Packaging Industry Association) of the Americas. The firm continues to solidify its position as an innovator in digital brand protection and supply chain security. With its award-winning technology, Systech announces that it is now poised to bring its unparalleled brand protection solutions to the food industry. The same technology that protected billions of pharma products for years would help keep the food industry's top brands authentic, safe, and connected across the supply chain.

Global Active Smart and Intelligent Packaging Market– Competitive Landscape

Highly competitive, the global Active Smart and Intelligent Packaging Market appears to be fragmented, characterized by the presence of several well-established players.  These players incorporate strategic initiatives such as acquisition, collaboration, expansion, and technology launch to gain a competitive advantage in the market.

Manufacturers operating in the market employ a continuous improvement strategy to analyze and update products. They implement improvements and launch new technologies, meeting the changing needs of consumers. These players are also investing heavily in research and development activities to develop state-of-the-art equipment, facilities, advanced technology, and processes.

Active Smart and Intelligent Packaging Market –Segmentations

The report is segmented into three key market dynamics to widen the scope of understanding,

By Technology  : Oxygen Scavengers, Moisture Absorbers, Shelf Life Sensing, and Temperature Indicators, among others.

By Application  : Food & Beverages, Healthcare, and Personal Care, among others.

By Regions       : Asia Pacific, North America, Europe, and the Rest-of-the-World.

Regional Analysis

Well-developed regions such as North America and Europe are estimated to lead the global Active Smart and Intelligent Packaging Market throughout the forecast period. Factors, such as the stringent legislation regarding food & beverage packaging and technological advances in the field of active packaging, are encouraging the growth of the markets in these regions. 

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Moreover, higher disposable income, growing demand for quality packaging with extended shelf-life, and focus on less food wastage are fostering the growth of the regional market. Furthermore, changing lifestyles, increasing trend of nuclear families in these regions, and the demand for the convenience packaging are allowing the Active Smart and Intelligent Packaging Market in these regions to grow rapidly.

The Asia Pacific is another promising region for active and intelligent packaging. The burgeoning e-commerce industry in the region is a key factor providing increasingly lucrative opportunities for the packaging industry. The region is projected to experience the fastest growth during the forecasted period due to the improving economic conditions in China and India.

Increasing export of fruits and vegetables alongside, the demand for quality packaging solution that can offer convenience and longer shelf life are providing growth opportunities to the regional market.

Related News : https://www.marketwatch.com/press-release/intelligent-packaging-market-2019-global-trends-size-share-revenue-target-audience-industry-analysis-by-top-manufacturers-segments-strategies-and-regional-forecast-to-2023-2019-10-21

About Market Research Future

Summary

Global Intelligent Packaging Market Opportunities, Size, Share, Trends, Growth, Analysis: by product (Gas Scavengers, Corrosion Control Packaging, Moisture Control Packaging, Subsector Packaging, QR Code, and others), Application (Food & Beverages, Pharmaceuticals, Automotive, Electronics, and others), and Region - Forecast to 2023

Intelligent Packaging Market Overview

Intelligent packaging is a system capable of carrying out intelligent functions like sensing, tracing, detecting, recording, communicating and applying scientific logic with the objectives of extending the shelf life of a product, improving quality, enhancing safety and providing all necessary information. There are various intelligent packaging systems such as indicators, radio frequency identification type and sensors. The aim is to detect and communicate information about the condition of the product, without taking any direct action.

The Intelligent Packaging market is a very dynamic market and is expected to witness high growth over the forecast period. The growth of such packaging is influenced by increased demand from food & beverage industry, growing demand from pharmaceutical industry, and increased government policies regarding food safety.

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Competitive Landscape

Key market players include

BASF SE

International Paper

Smartrac N.V.

Huhtamaki Group

TempTime Corporation

PakSense

American Thermal Instruments

R. Donnelly Sons & Company

Thin Film Electronics ASA

Stora Ens

Avery Dennison

3M

Intelligent Packaging Market Prospects

The global Intelligent Packaging Market is expected to experience massive demand from 2017 to 2023 (forecast period) thanks to increased efforts taken by manufacturers for maintaining the integrity of the product. High demand within the foods industry is projected to be one of the biggest drivers within the market. The use of sensors and indicators for minimizing waste and ensuring the quality of foods can drive the market demand considerably.

Rising numbers in population aided by urbanization and consumerization is predicted to spur the intelligent packaging market. In addition, other applications such as ecommerce are likely to rely on such methods to ensure customer service.

Market Segmentation

The intelligent packaging market is segmented by product and application.

By product, it is segmented into corrosion control packaging, subsector packaging, moisture control packaging, gas scavengers, QR code, and others. The gas scavengers segment is expected to hold a large market share over the forecast period due to policies emphasizing on quality and safety. Developments to ensure freshness of foods can boost segment growth. In 2017, Mitsubishi Gas Chemical introduced its oxygen absorbing technology to extend the shelf life of foods.

By application, it is segmented into pharmaceuticals, electronics, automotive, food & beverages, and others. The food & beverages segment is expected to trigger high demand from the market over the assessment period. This can be credited to the burgeoning populace and changing working conditions which rely on packaged foods for sustenance. Increased demand for self-heating and self-cooling applications coupled with long shelf life

Regional Analysis

North America is predicted to be the best-performing region in the global intelligent packaging market till 2023. This can be attributed to changing lifestyles of consumers and their purchasing power.

The Asia Pacific (APAC) region can create a huge windfall for the global market thanks to countries of South Korea, China, and India. Rise of foreign direct investment in the retail sector is bound to boost adoption of technology-specific applications. Advanced versions of active packaging which releases controlled dosage of ethanol to keep foods fresh are likely to bolster market demand significantly.

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Table Of Contents

1 Executive Summary

2 Scope Of The Report

2.1 Market Definition

2.2 Scope Of The Study

2.2.1 Definition

2.2.2 Research Objective

2.2.3 Assumptions

2.2.4 Limitations

2.3 Research Material

2.3.1 Primary Research

2.3.2 Secondary Research

2.4 Market Size Estimation

2.5 Forecast Model

3 Market Landscape

3.1 Porter’s Five Forces Analysis

3.1.1 Threat Of New Entrants

3.1.2 Bargaining Power Of Buyers

3.1.3 Threat Of Substitutes

3.1.4 Segment Rivalry

3.1.5 Bargaining Power Of Buyers

3.2 Value Chain/Supply Chain Analysis

Continues……

List Of Figures

FIGURE 1 RESEARCH PRODUCT OF MRFR

FIGURE 2 TOP DOWN & BOTTOM UP APPROACH

FIGURE 3 Market Dynamics

FIGURE 4 Impact Analysis: Market Drivers

FIGURE 5 Impact Analysis: Market Restraints

FIGURE 6 Porter’s Five Forces Analysis

Continues……

For More Info, Click @ https://www.marketwatch.com/press-release/intelligent-packaging-market-2019-industry-size-key-players-market-trends-challenges-growth-rate-size-outlook-and-forecast-to-2023-2019-02-28

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About Market Research Future

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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The edible coating on food products is a new technology driving the active packaging industry.  With the increase in smartphone penetration worldwide, the demand for interactive intelligent packaging is expected to rise