#instagraminfluencers

‘I tried ‘Instagram face’ for a week and here’s what happened…’ 

This article written by Alexandra Jones explores the rise of selfie make-up and social media user’s quest for hyper-perfection. You can read the full article on the BBC online. 

“Search the make-up hashtag on any social media site and you’ll come across it. The unique flaws that make us who we are, that make humans so attractive, have been replaced by one face. The Face.” 

“My brain is dopamine-drunk; the neurochemical is released whenever we have a positive social interaction, it makes us feel good and reinforces our desire to do whatever we just did again (the same physical response that causes addiction.)” 

“The face is a by-product of our selfie-obsession – it’s a make-up created for selfies, right down to re-shaping our noses so that they’re “daintier” – spawned specifically for social media above real life.”

References

Whether you're a startup, D2C brand, café, skincare company, or real estate business, working with the right creators helps you reach your target audience through authentic content. At SocioFame, we help businesses discover and collaborate with Nano, Micro, Macro, and Celebrity Influencers across India. Our influencer marketing services include creator discovery, campaign planning, influencer outreach, UGC content, campaign management, and performance reporting.

In this feature, we unveil these five influencers whose impact transcends pixels, revolutionising lifestyles and shaping a healthier tomorrow.

Uncover creativity at its peak with Top 5 Indian Content Creators. Explore diverse content, unique perspectives, and the essence of digital storytelling.

Gaming live streaming continues to be among the most popular types of entertainment. Although live streaming has grown in popularity across various interests, like musical events and fitness, gaming is one area that is growing at a steady and steady growth rate. Many anticipated the rise of live streaming to decrease after the lockdown. However, the habits of viewers had not changed regardless of when they began going outdoors.

Unsurprisingly, the most effective streamers are also highly efficient influencers who utilize their audience to connect brands to the audience they wish to reach. However, in addition to finding the top streamers, we also determine which streamers are experiencing the fastest increases in followers and other indicators. Today, we'll reveal which streamers are popular and have seen many followers in 2022.

TimTheTatman

Timothy Betar, aka TimTheTatman, is a variety streamer who is currently only available on Youtube. He typically plays battle royale games on his channel and also has reaction videos, as well as various other content that is original to him. In 2022, however, the focus of his stream has concentrated on playing Call of Duty: Warzone, the free Battle Royale shooter. Tim has worked with notable gaming brands such as HyperX and HyperX, promoting their games and highlighting how they put gamers at the centre of their product offerings. By 2022 Tim added 180,000 subscribers to the Youtube channel, adding to the 4.2 million he had at the start of the year.

Emiru

Emily Schunk, aka Emiru, is a variety streaming artist based in Texas. She is most well-known for the League of Legends and cosplay streams. However, her content includes reaction videos, vlogs and promotional videos of brands with whom she's collaborated, including HelloFresh and Simply. In the last year alone, she's gained over 100,000 subscribers, nearly a quarter of her followers. She has built an impressive following by providing diverse content via YouTube and Twitch channels. Twitch as well as Youtube channels, and adding authenticity to all videos and streams. Twitch streams as well as Youtube videos.

Lachlan Power

Lachlan Power is an Australian YouTuber among the top 10 streamers in the world, based on viewership numbers alone. He started his channel as a pastime in 2014 and mainly concentrated on Minecraft content. However, his content started to take off after creating Pokemon Go videos. To enhance his video content for the game and to highlight how the game utilised GPS to track players around the globe to collect new Pokemon. When Fortnite came out, he took advantage of the chance to be one of the top content creators in the world of Fortnite. He has enjoyed that position as a leading Fortnite streamer since.

As of this writing, Lachlan Power boasts an impressive 14.8 million subscribers, which puts him in the top tier of the most popular streaming players. With his continued expansion, he's set to be one of the most prominent names in gaming for a long time.

Companion Dish

Tiffany Haddish, aka companion dish, is a Twitch streamer who rose to notoriety via the popularity of her TikTok account. She usually shared content about Genshin Impact, a free-to-play action-based role-playing game with an anime-inspired aesthetic. Since then, she's established her twitch channel, which has a fast-growing following. Although she also plays other well-known games, such as the social deduction game Among Us, on her stream, most of her content is focused on Genshin Impact.

Her social media presence is expanding rapidly and will continue to grow in 2022, mainly. Her Tiktok boasts more than 500k followers, and her followers on Twitch are close to 379,000. Since the beginning of the year, her Twitch channel has seen an increase of 82,000 new followers. This is more than 21 percent of her total followers.

Pokimane

Image Any, also known as Pokimane, is an internet celebrity famous as the creator of the popularity of her Twitch channel. She connects with her followers through long chat streams, presenting diverse types of content, including cooking streams, travel streams and reaction videos. She also plays shooters that are popular, like Fortnite as well as Valorant.

Companies are always on the lookout for influencers to work with them on their brands. Why is it so important to have influencers? Influencer marketing works. This is the best way to reach your target audience and to drive sales. Influencers can help you increase sales and get more customers to your store.

How to Recruit Influencers for Your Brand?

There are many options, but these are the top tips for finding influencers worth hiring: They should be in sync with your brand, provide high-quality content and, most importantly, be able to drive sales for you.

These influencers can be difficult to find. Here are some ways to find influencers who meet your criteria.

Find the Right Fit

In influencer recruitment, it is crucial that the influencers you choose fit your brand. Your influencer must be able to communicate with your target audience and help you sell your product. This will ensure a higher return on your investment. An influencer who is not a good fit for your brand won't be successful in selling your product or driving sales. Their reach could even impact your brand's reputation.

You don't want an influencer who isn't right for your brand. If you are looking for an influencer to represent your clothing brand, then you need one who is a good fit. Look for digital influencers that align with your brand and can reach your audience.

 How to Contact Influencers?

Next, contact the influencers you have found that match your brand. You have two options: send an influencer a direct message via a social media platform, email those who don't have a social media account, and send them an email through their agency.

Influencers might reach out to you once they have read your message. You can contact them later or find other influencers who will fit your brand's needs.

 Do Your Homework

Do your research before you reach out to influencers. It is important to know the names and addresses of influencers on social media, as well as their website or blog, where they live, how they spend their time, and what image they present online and on social media.

These details will make them more likely to work with your company because they know that you have done their research. They will also appreciate the fact that they work with people and companies who value what they have to offer.

 Prior to Making Any Major Purchases

It is important to understand what content creators and influencers should be paid, as well as how much they are likely to charge for sponsored content. There are many factors that influencers use to charge different amounts, such as:

Their followers

Their social media engagement

What content are they providing for you?