#increase_sales

Millions of fashion and boutique houses are rushing to catch the market of hundreds of billions of dollars throughout the year, along with countless e-commerce sites and millions of Facebook pages (product sales pages through Facebook). Now the question is how to differentiate your brand in the crowd of such a big fashion market, the answer is only one – fashion digital marketing

Now let's see – how you can strengthen your brand presence and increase sales through fashion digital marketing

Re-targeting

Generally, people do not or cannot make a decision to buy a product after visiting an ad or a website Because online people are in different moods at different times The solution in this case is re-targeting your website visitors Both Google AdWords and Facebook can be used for re targeting re-targeting means that after a visitor visits your website once, they can see your ad wherever they go online In this way, if he sees different ads of your brand 10-15 times a day, he will buy the product at some point and if he doesn't, he will know about your brand forever.

Influence Marketing

Influence marketing is called the future marketing but it is not the future anymore, its success rate is very high and it is also important in the overall marketing. Influence marketing is about bringing a brand to the general public through industry 'key people' who have a value in the industry. There are many influence marketers available in foreign countries but it is not available in Bangladesh In that case, one of your strategies could be to use fashion models Social media is commonly used in influence marketing So it is better to use those models who have a lot of followers on Facebook or Instagram You can use them in such a way that you shoot wearing your brand's dress and share it from their page or review or endorse your brand from their page. This increases your brand's credibility with new audiences as well as existing customers.

 Email or SMS reminders

Your website has visitors who make occasional or regular purchases from your website or store What happens in this case is that many times they visit different pages of the website at different times and put their desired products in the 'Favorite' or 'Add to Cart' list and buy them at their convenience. A person may actually like many brands, so he may visit the websites of all the brands and put his favorite products in 'favorites' or 'add to cart'. What happens in this case is that he often forgets your brand because he does it on all the websites of his favorite brands. So you can send email or SMS reminders to target people who have 'favorites' or 'add to cart' products on your website. This will increase your sales

Birthday wishes

Birthday is always an emotional thing for everyone And a marketer has to capitalize on that and nurture his customers On birthday one actually gets wishes from many places – from his family, friends, loved ones etc. and he also expects it. Now if you wish your customer on his birthday, he will feel a little different, be surprised and think that you care or value him differently because he doesn't expect it. This way your brand loyalty will increase as well as sales now the question is how do you do it? Very simple Collect names, mobile numbers, email IDs and birthdays from people who visit your shop or online and store them in a database. Now use that database every day to send email and SMS wishes to those whose birthday is on that day In this case you can also give them a special offer (e.g. 10% discount). This will increase your sales

Style Guide

A style guide is a book or guide of a brand's collection of different clothes such as shirts, t-shirts, denims, bottoms, stalwart-kameez, tunics, etc., which describes in story form how to wear the clothes, which Along with what to wear matching, when and in which season it is best to wear, what materials are used to make the garment, why these materials are used and how it affects the daily life of a wearer etc.

It can target different occasions or seasons like spring, summer, winter, fall, Wedding, Party, Work, Travel, and Holiday etc. You can put it on your website and promote it through social media, SMS or email marketing or distribute it in the form of leaflets that will help you increase your sales.

Nurturing People

People who first come to your store or website are usually not ready to buy a product You can keep the name, mail id or phone number from all those customers very tactfully Then target them through SMS or email marketing to let them know about your latest collection, exclusive collection, seasonal collection etc. and when you do this, they can re-call your brand through it and one time they buy something. I will come to your store And will buy

 Gift Guide

There are actually some events in our life like birthday, wedding anniversary, Valentine’s Day, Mother's Day etc. and people buy different gifts for their loved ones based on these social events throughout the year. People always feel a bit of dilemma while giving something to someone - what to give, what kind of thing would be good to give, where to get it, etc. And this chance can be used by fashion marketers to create gift guides for birthdays, wedding anniversaries, valentine's Day, mother's Day, etc. A gift guide is basically a collection of items that you want to sell in your store or online and you can put this gift guide on your website and promote it through social media, SMS or email marketing which will help you increase your sales.

The Importance of Marketing Plan for Frozen Food SalesBranding and marketing are the two important pillars when it comes to business strategy and improving your sales. However, there is a vast difference between branding and marketing, as well as the actions for success for each. Branding relates to creating a company’s name, logo, and design that easily describe belonging to the company. It helps to identify the product and differentiate it from other products and services.Brand Improves RecognitionBrand Build TrustBrand Increases The Business ValueBrand Attracts New CustomersMarketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. Proper marketing and branding combined can boost your sales at an astounding pace and help you build a consistent client-base. Marketing Informs The ConsumerMarketing Sustains The Company ExistenceMarketing Engages More Customers and Sells More ProductsNot doing sales planning is like running your business on a wing and praying and hoping that the dart you threw blindfolded will hit the bullseye.There might be a chance you will get lucky and hit the bull’s eye but there is also a  chance you’ll poke someone’s eye out.Planning Helps To Overcome The Unforeseen RisksPlanning Minimizes Your RiskPlanning sets Achievable Goals And MilestonesOur main tasks to cater to improving your sales, therefore involve Distribution Network Set-Up, Find Channel Partners, Appointing Distributors and Dealers and Find Sales Agents.We are a frozen food sales and marketing agency in Pune, and do sales pitching of your products for distribution to our interested sellers and give them appropriate marketing support to create demand. We are a one stop B2BMarketing and B2B distribution solution all over India. Our up to date marketing and branding strategies are top notch and cater to the present market and customer choices. Want our trusted services and offers to boost your frozen food sales, then continue reading about us.

About Pune

Pune is the 8th largest metropolis in India and the  largest in Maharashtra. It is situated on the western side of Western Ghats and has a booming real estate market right now.

It has been ranked as "the most livable city in India" several times. It is one of the fastest growing economies in the world and the key sectors of the local economy are education, manufacturing and information technology. It has also emerged as the new hub for tech startups in India.

Pune has witnessed engineering and other crucial sectors making it their headquarters, transforming it into a major industrial centre. Considered as the greenest urban areas of the nation, Pune has more than 40% of its area covered by greenery that is slowly degrading because of the real estate boom in Pune.

How to Reach

By air- The nearest airport is in Lohegaon, 10 kms from the main city of Pune. It is accessible by buses, cars or cabs.

By rail- Pune Railway Station is one of the major and most important railway junctions in the country. It is connected to all major Indian cities.

By Road- Indian and state highways are all connected to Pune. NH-4 connects Pune, Bangalore, Mumbai and Kolhapur. NH-9 joins the city to Hyderabad and NH-50 to Nashik. There is also a high-speed expressway connecting Pune to Mumbai.

Top Places of Commercial Interest in Pune

The Market Yard in Pune is a well-known market and vegetables, fruits and flowers are sold here at wholesale rate. Other major marketplaces in the city are Tulsi Baug Market, Chhatrapati Sambhaji Nagar Market, Juna Bazaar or Old Market, Laxmi Road Market, Phule Market (Mahatma Phule Mandai), The Hong Kong Market Lane, Phoenix Market City, Viman Nagar, Inorbit Mall, Viman Nagar, SGS Kakde Mall, Amanora Town Centre, Hadapsar, Jewel Square, Koregaon Park.

India’s Frozen Food Market and Demand

The frozen food market in India is expected to continue its growth trajectory in the forecast period, and its market is expected to be US$ 3.1 Billion by 2026, from US$ 1.1 Billion in 2020.

In the previous years, only french fries and basic frozen vegetables were sold in India. But in the span of 5 to 10 years the frozen food industry in India has completely revolutionized. With the evolution of modern retail outlets like Food Bazaar, DMart, Spencers, and online grocery stores like Big Basket, Groffers frozen food industry in India is witnessing a positive growth. Although the consumption and supply of frozen food in India is still negligible in comparison to the world due to various reasons. These are a handful of existing players, the large population of India, higher-priced foods products, lower awareness among the consumers and challenges regarding infrastructure and logistics like shortage of cold storage are the present barriers to the growth of the frozen food market. A 180% increase in market is forecasted due to the fact that there has been a significant rise in the number of millennial and gen-Z consumers among the semi-urban and urban people. They are opting for improved awareness, convenience and acceptance of frozen food because it is quick and easily available. But the real challenge would be to maintain the price range of frozen food the same as normal products, for example fruits, vegetables and meat. 

Several government schemes like Integrated Development of Horticulture (MIDH) and Pradhan Mantri Kisan Sampada Yojana (PMKSY) have provided financial support for building and enhancing new cold storage facilities in India. The advancement in cold chain infrastructure has further supported the supply and distribution of frozen food products in tier I cities. This has spurred growth in the country's frozen food market. The surging cases in this second wave of the coronavirus have made the whole country go into lockdown mode again. With most people working from home, shelves of frozen foods are clearing thick and fast  these days. These items are available year-round regardless of the season.

COVID-19 greatly impacted the restaurant businesses, giving more momentum to frozen foods. The low-ingredient availability has left everyone shifting towards ready-to-cook meals and frozen food alternatives. Looking at the spike in frozen foods, Indian companies are capitalising on local delicacies that comprise organic ingredients. 

Frozen food consists of frozen fruits, vegetables, fish & marine produce, meat, ready meals, bakery products, soups, and appetizers that provide domestic consumption and export opportunities. The surging number of Farmer Producer Organisations, solar-based refrigeration technologies, freezing and chilling facilities would boost the values of the farmers in India. When it comes to cuisine, India is known for its diversity. In order to satisfy the unique Indian palettes that require a different taste every now and then, companies have come up with more Indian variants like cutlets, samosas, parathas and kebabs, among others and there will never be a shortage of variety of food to freeze.

The key players of the India Frozen Food market are IFB Agro Industries Limited, McCain Foods (India) Private Limited, Godrej Tyson Foods Limited, Mother Dairy Fruit & Vegetable Private Limited, Tanvi Foods, Venky’s (India) Limited, ITC Limited, Innovative Foods Limited, West Coast Fine Foods Private Limited, Vadilal Industries Limited, Gadre Marine Export Private Limited, Al Kabeer Exports Private Limited and Darshan Foods Private Limited, among others.

Moreover, with the evolution of modern retail outlets like Food Bazaar, DMart, Spencers, and online grocery stores like Big Basket and Grofers, the frozen food industry in India is witnessing positive growth.

FRESH SNACKS AT HOME WITH A DELICIOUS RANGE OF FROZEN FOODS French FriesSoya ChaapFrozen ChapatiFrozen ParathaFrozen Baby CornFrozen IdliFrozen Chicken TikkaFrozen PotatoFrozen Aloo ParathaFrozen CutletFrozen Veg ParathaFrozen Cheese BallFrozen Chicken Seekh KababFrozen Sweet CornFrozen Spring RollFrozen Chicken Popcorn

Frozen Food Products Sales and Marketing Agency

As a frozen food products marketing and sales agency, we help to manufacture & market a broad assortment of indian frozen food acquired by local dealers that includes ready to heat and eat food items, ready to be fried food and snacks, frozen desserts and many more. Maintaining hygiene and safety protocols in accordance with modern food standards is of utmost importance to us. Our well installed facility and efficient team supports us to deliver products like frozen snacks food, that are of high quality, hygienic, nutritional and tasty.

Why waste hours of your precious time, when you can prepare hot and delicious snacks within a few minutes? Frozen snacks are the best way to enjoy yummy, piping hot snacks at home. Scrumptious snacks such as burgers, french fries, pizza or kebabs, can be prepared within a matter of minutes. Buy delectable frozen snacks from renowned brands such as Foods, Yummiez, Mc Cain, Alf- Farms, Zorabian, IFB, and Prasuma. Enjoy mouthwatering and new Yummiez products like Lassooni Chicken Tikka, Sausages, Cheese Fingers, Afghani Seekh Kabab, Veg Pizza Pocket and Veg Burger Patty. Besides Yummiez, you can choose from popular brands of frozen snacks India such as McCain Chicken Nuggets, IFB Cocktail Fish Fingers, Bombay Bites Pizza Samosa, Frozen Pizza India, McCain Potato Cheese Shots and much more. We sell various packaging options and also supply in bulk to institutions using modern technology.

Frozen Pastes

We are also a well-known supplier of pastes that are best for quick cooking in domestic & commercial kitchens. We have a variety of frozen pastes including garlic, ginger, onion, tamarind etc. Use of modern processing technology assures product hygiene, retaining food value and ensuring good shelf life.

 Crushed Garlic Paste

Ginger Paste

Garlic Paste

Coriander Paste

Methi (Fenugreek)

Green Chilli Paste

Frozen Desserts

This category includes delicious Indian desserts that are completely natural, preservative free and economical too. An important part of an Indian festivals & celebrations is sweets and desserts, thus we offer frozen desserts in a variety of packaging to meet buyer’s requirements.

Mango Basundi

Anjeer Basundi

Strawberry Basundi

Sitafal Rabdi

Gajar Halwa

A few Strategies to Increase Sales:-

Contemporize brand engagement- The type of snacks consumers purchase often depends on their age and lifestyle preferences, for example millennials tend to consume assorted snacks throughout the day whereas older people consume very less frequently and tend to have a certain specific choice.

Incorporate local flavours and tastes- For your business to thrive in Pune, you need to cater to understand the taste buds of local people. Their preferences and choices have to be considered to boost your sales.

Promote bundling opportunities- Encourage your customers to try something new by promoting a bundle or two-for deal, and buy one-get one free deals.

Know about your inventory- Customers are loyal to your best selling products, so be aware of the top products’ inventory levels.

Watch upcoming trends- It is important to keep a watchful eye on upcoming trends for continued growth in the industry. Trends in the snack category show which ingredients must be premiumtized at what time.

We help our clients solve their Sales, Marketing and Distribution issues and boost their ready-to-eat and instant food sales.

We offer Sales and Marketing services to help frozen food dealers on how to improve sales. Not only that, we also work with other small businesses and are dedicated to solving their issues. Complete Marketing plan for frozen food is prepared to help sort out your doubts and issues. The quality of the products is well taken care of, following the latest international market standards. Everything from creating standards of excellence to training your people to work in more effective ways, introducing ground-breaking strategies, assessing how you’re doing, and helping you perform even better in future.

The Importance of Marketing Plan for Frozen Food Sales

Branding and marketing are the two important pillars when it comes to business strategy and improving your sales. However, there is a vast difference between branding and marketing, as well as the actions for success for each. Branding relates to creating a company’s name, logo, and design that easily describe belonging to the company. It helps to identify the product and differentiate it from other products and services.

Brand Improves Recognition

Brand Build Trust

Brand Increases The Business Value

Brand Attracts New Customers

Marketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. Proper marketing and branding combined can boost your sales at an astounding pace and help you build a consistent client-base.

Marketing Informs The Consumer

Marketing Sustains The Company Existence

Marketing Engages More Customers and Sells More Products

Not doing sales planning is like running your business on a wing and praying and hoping that the dart you threw blindfolded will hit the bullseye.There might be a chance you will get lucky and hit the bull’s eye but there is also a  chance you’ll poke someone’s eye out.

Planning Helps To Overcome The Unforeseen Risks

Planning Minimizes Your Risk

Planning sets Achievable Goals And Milestones

We are a readymade and instant food sales and marketing agency in Mumbai, and do sales pitching of your products for distribution to our interested sellers and give them appropriate marketing support to create demand. We are a one stop B2BMarketing and B2B distribution solution all over India. Our up to date marketing and branding strategies are top notch and cater to the present market and customer choices. Want our trusted services and offers to boost your ready to eat & instant food sales, then continue reading about us.

About Mumbai

Mumbai is the financial, commercial, and the entertainment capital of India. It is also one of the world's top ten centres of commerce in terms of global financial flow,generating 6.16% of India's GDP,and accounting for 25% of industrial output, 70% of maritime trade in India.

The city houses important financial institutions and the corporate headquarters of numerous Indian companies and multinational corporations. It is also home to some of India's premier scientific and nuclear institutes.Mumbai is also home to the world famous Bollywood industry and Marathi cinema industries. Mumbai's business opportunities attract migrants from all over India.

Mumbai is basically a conglomeration of small islands connected by bridges to the mainland. Sometimes it can be overcrowded, chaotic and stifling but it can also be overwhelming and endlessly fascinating.

You will find an amalgamation of cultures in Mumbai. The streets are always filled and on the sides of every street you will find a myriad of temples, mosques, colonial era buildings and old bazaars.You can also take a dive at the beaches, but people generally don’t prefer that as it is polluted. Instead the breathtaking view of Marine Drive will mesmerize you.

Mumbai Real Estate market

Capital values remained almost constant in many places apart from South Central Mumbai where values declined marginally by 2%. The total value of all homes in the US is $33.6 trillion. An analysis by Zillow, a real estate database company, estimated that housing value in the US is 160 percent of the country’s GDP. The value of homes in New York alone is equal to the GDP of India.

Residential capital values in the city are expected to face downward pressure due to subdued transaction activity and increase in launches during the last quarter of the year. The annual property tax collection by the municipal corporation is Rs 5,000 crore.

Whichever value one adopts, it is clear that the stakes in Mumbai real estate are very high. At a valuation of $800 billion, it is equivalent to 43 percent of India’s total stock market value and 29 percent of GDP.

How To Reach

By air- Chhatrapati Shivaji International Airport is the primary international airport serving the Mumbai Metropolitan Area.There is also an old airport Santacruz Airport, which is about 4.5 kms from the international airport. Buses and cabs are easily available from the airport to reach desired destinations.

By rail- Mumbai is very well connected to the rest of India by trains. The Chhatrapati Shivaji Terminus is the most popular station in Mumbai. Trains to Mumbai are available from all major railway stations in India. Some important Mumbai trains to note are the Mumbai Rajdhani, Mumbai Duronto, Konkan Kanya Express.

By Road- Mumbai is well-connected with national highways and expressways . Mumbai visit by bus is the most economical for individual tourists. Government, as well as private buses, operate daily services to this route. Mumbai bus stand is situated at the centre of the city. Travelling to Mumbai by car is the common choice made by travellers. One can easily opt for Mumbai car rental for this trip. So Mumbai travel by cab is one of the efficient ways to explore the city. 

The major shopping places in Mumbai are Zaveri Bazaar, Colaba Causeway Market, Crawford Market, Mangaldas Market, Lokhandwala Market. You can buy street jewellery from Zaveri Bazaar, fashionable clothes and books from Colaba Market, from Crawford Market you can buy fresh fruits and vegetables, itar (perfumes), cosmetics, and gifts. Other important markets are Mangaldas market, mulji jetha market, CP Tank, Book Street and Sassoon Docks Fish Market and Dadar Flower Market.

India's ready-to-eat food market stood at $ 261 million in 2017 and is projected to grow at a CAGR of over 16% during 2018-2023 to reach $ 647 million by 2023.

The rapid urbanization, increasing disposable income of the middle-class population, changing taste preferences of Indian consumers and the influx of western culture is attributing to the growth of the market for these products. Further, the increasing demand for easy food, rise in quality and high nutritional value in these foods is further aiding growth of India ready-to-eat food market. Demand for instant food products is recording high growth in metro cities where a lot of working people don't get enough time to cook proper meals. Moreover, longer shelf life and easy availability of ready-to-eat food products in every convenient store is further pushing their demand across the country.

The ready-to-eat and convenience food market has literally exploded over the past 3-4 months. Major players in the ready-to-eat space expect revenues to double year-on-year if this growth trajectory continues. "We see this market doubling by December next year. The first two weeks were all about essentials. Following that we have seen growth rates for this category at about 100 percent in kirana stores," said Sachid Madan, CEO, F&V and Frozen Foods at ITC, who expanded their offerings in the frozen foods space to over 102 cities in India.

MTR Foods has also seen a stellar growth rate over the last few months and expects growth to be in the range of 15-18 percent going forward. "We needed to ensure that capacity had to be ramped up. We have seen a growth of 200% in e-commerce and it is now 5% of our business," said Sanjay Sharma, CEO, MTR Foods. A huge demand has been seen in the frozen parathas, idli batter and the packaged mithai categories. ID Fresh Food, which makes idli & dosa batter, malabar parotas and filter coffee, expects business to double month-on-month, going forward.

Ready to Eat & Instant Food Product Ranges

The most popular ready-to-eat items include preparations of paneer, chana masala, rajma masala, pav bhaji, dosa, noodles, frozen paratha chapatti, pasta macaroni, instant soup, frozen sweets, instant food mix batter, vermicelli etc. Rise in the demand for ready-to-eat food products has created the interest among many companies to enter this space which is likely to contribute to the growth of the market in the coming years.  Now various companies like big basket and grocers with their well-equipped delivery chain system deliver the food product online at our doorstep. Furthermore, innovation in product packaging and delivery provided by various companies like BigBasket and Grofers, sustainable packaging, preference of single serving frozen products, aggressive marketing & promotional strategies have steered the growth in the market. 

Marketing and increasing sales of your product is our responsibility. Our extensive team of highly trained individuals will take care of the marketing, logistics and sales of your company, only the manufacturing is to be dealt by you. We make your product available  both online and offline along with producing sales locally so that your brand awareness increases. Our impact ful and trusted marketing plan for instant food is specially designed to lift your sales volume. Our delivery system is well coordinated and connected which makes sure that there is no shortage of products in the market and nothing goes to waste as well. So what are you waiting for! Take the decision of connecting and collaborating with us, it will surely make a huge increment in your sales volume and increase your brand awareness.

Shahi Paneer(3119)

Dal Makhani(2097)

Veg Momos(1804)

Palak Paneer(1734)

Paneer Tikka(1417)

Vegetable Soup(1748)

Italian Pasta(1266)

Tomato Soup(1098)

Macaroni(762)

Premix Soup(414)

French Fries(1621)

Frozen Paratha(709)

Frozen Sweet Corn(639)

Soya Chaap(425)

Frozen Chapati(386)

South Indian Instant Food(2590)

Dosa(2300)

Instant Food Mix(1098)

Idli Mix(808)

Dosa Mix(529)

Instant Noodle(5070)

Healthy Noodle(2717)

Chinese Noodle(2097)

Vermicelli Noodle(1077)

Hakka Noodle(765)

A few Strategies to Increase Sales:-

Contemporize brand engagement- The type of snacks consumers purchase often depends on their age and lifestyle preferences, for example millennials tend to consume assorted snacks throughout the day whereas older people consume very less frequently and tend to have a certain specific choice.

Incorporate local flavours and tastes- For your business to thrive in Pune, you need to cater to understand the taste buds of local people. Their preferences and choices have to be considered to boost your sales.

Promote bundling opportunities- Encourage your customers to try something new by promoting a bundle or two-for deal, and buy one-get one free deals.

Know about your inventory- Customers are loyal to your best selling products, so be aware of the top products’ inventory levels.

Watch upcoming trends- It is important to keep a watchful eye on upcoming trends for continued growth in the industry. Trends in the snack category show which ingredients must be premimtized at what time.

We help our clients solve their Sales, Marketing and Distribution issues and boost their ready-to-eat and instant food sales.

We offer Sales and Marketing services to help instant food dealers on how to improve sales. Not only that, we also work with other small businesses and are dedicated to solving their issues. Complete Marketing plan for ready-to-eat and instant food is prepared to help sort out your doubts and issues. The quality of the products is well taken care of, following the latest international market standards. Everything from creating standards of excellence to training your people to work in more effective ways, introducing ground-breaking strategies, assessing how you’re doing, and helping you perform even better in future.

The Marketing Plan for Ready-to-Eat and Instant Food Sales

Branding and marketing are the two important pillars when it comes to business strategy and improving your sales. However, there is a vast difference between branding and marketing, as well as the actions for success for each. Branding relates to creating a company’s name, logo, and design that easily describe belonging to the company. It helps to identify the product and differentiate it from other products and services.

Brand Improves Recognition

Brand Build Trust

Brand Increases The Business Value

Brand Attracts New Customers

Marketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. Proper marketing and branding combined can boost your sales at an astounding pace and help you build a consistent client-base.

 Marketing Informs The Consumer

Marketing Sustains The Company Existence

Marketing Engages More Customers and Sells More Products

Not doing sales planning is like running your business on a wing and praying and hoping that the dart you threw blindfolded will hit the bullseye.There might be a chance you will get lucky and hit the bull’s eye but there is also a  chance you’ll poke someone’s eye out.

Planning Helps To Overcome The Unforeseen Risks

Planning Minimizes Your Risk

Planning sets Achievable Goals And Milestones