Defining your audience is the first step to *building* a *successful visual brand identity.* If you don’t know exactly who you’re speaking to, you won’t know what to say. Think of it this way, *who should want to be friends with your brand?* Get specific with these questions: Age, Gender, Location, Income, Marital Status, Occupation, Education Level. Depending on your product or service, it may be helpful to define ethnicity. For example, if you sell chemical hair relaxers, it’s important to target your ethnicity. If you’re *struggling with this exercise,* take a look at your *competitor’s audience* on social media. Who is active and who responds? You can find out a lot about who the audience is by the questions they ask and the posts that they like or retweet. @benzikmedia #brandleaders #benzikgraphics #brandidentitydesign #branding #benzikmedia #brands #love #brandingtips #brandingdiet #colours #coloursofgraphics #identitydesigner #marke #like #targetaudience #brandsolutions #brandexpert #brandconsultant #professionaldesign #brandclue #brandimage #brands #leaders #youridentitydesigner #benzik