#hype commerce

Gabriela Hearst at Net-a-Porter – hype commerce for the chic set

Net-a-Porter is embracing hype commerce with gusto, and I’m conflicted!

These short-term ‘online pop-ups’ are a way to get people shopping instantly (deliberate and be prepared to kick yourself later), a kind of fast fashion for the luxury brigade. I’m generally against that mindless consumption behaviour, but hear me out!

Net-a-Porter’s latest pop-up is from Gabriela Hearst,whose tailoring is…

First impressions: Riccardo Tisci for Burberry SS19

First impressions of Ricccardo Tisci for Burberry SS19 aka New Burberry? I thought he was very smart to open on those super grown up, chic, gentlewomanly pieces. Gorgeous honey-coloured trench coats with silky pleat skirts and scarf-style blouses, worn with elegant leather waist bags and stilettos. Sonot what we expected! I noted that the younger models struggled on those pin heels (well they…

London Fashion Week for the people

Fashion Week for press and VIPs really does seem to be a thing of the past these days. The best shows always seem to have an element of public spectacle – whether that’s Virgil Abloh’s debut as Louis Vuitton’s menswear creative director (for which he invited hundreds of fashion students to watch) or Martine Rose’sCamden street show, which was literally staged in a residential street, with all…