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In late 2020, a growing concern over scented skincare products swept the beauty community. Online forums, facebook groups, and influencers are adamant about the consequences scented skincare products could cause to someone’s sensitive skin. Fanatics against the use of fragrance in natural skincare products often cite skin irritation cases as evidence. 

In all fairness, “The anti-fragrance war”, fueled by customers’ increasing favor of all-things-natural, has been going on for several years, but it seemed to have reached another level of hype during the anxiety-inducing pandemic era we’re living in now. 

As an active advocate for natural skincare since 1996, Earthly Body seemingly stands on the wrong side of this trend. The company’s best-selling Hemp Lotion uses an ultra-moisturizing, nutrient-rich blend of natural Hemp Oil, Argan Oil, & Safflower Seed Oil to provide nourishing yet non-greasy instant moisturization to hands & body. However, the same naturally derived Hemp Lotion doesn’t shy away from using a variety of naturally inspired fragrances. The fun, soothing, sometimes quirkily named fragrances have gained a steady following among loyal customers over the past 25 years. 

This trend didn’t seem to slow down in the recent anti-fragrance movement either. The company has added 2 new fragrances in 2020 alone: their Beach Daze, a relaxing, summer-reminding ambiance that smells like coconut and pineapple, and Sunsational, a light, refreshing smell of bergamot and juniper berries. 

So why does a natural skincare products manufacturer like Earthly Body keep adding new fragrances to its catalogue in the midst of the current trend? Is using fragrance in natural skincare products really that bad? We’ll try to shed some light on these two questions that concern most skincare product consumers today. 

Fragrance vs. Skin Allergy  

There is no doubt that fragrance is a common irritant for people who have sensitive skin. According to Melissa Kanchanapoomi Levin, MD, in her interview with Popstar about the same topic, the certified dermatologist affirmed that fragrances are known as a leading cause of skin conditions such as hives, photo-allergic reactions, and more. Another dermatologist in the same article traced back the craze against fragrances to 2007 when the American Contact Dermatitis Society listed “fragrance” the No.1 allergen of that year. 

However, it is a big jump from this common sense described above to the conclusion that all fragrances, natural or synthetic, are bad in skincare products. Like all allergies, the ways skins react to fragrances are different from person to person. Knowing what causes your skin to react is critical to guide your consumption of any commercially manufactured skincare products. The usual areas of skin irritation happen to a person’s face, neck, hands and underarms. If you suspect of having a skin reaction to fragrance in a natural skincare product, you can simply go to a dermatologist to request a patch testing and find out the allergen. 

Another blow to the trendy “avoid-all-fragrance” practice is that not all skin allergies when applying skincare products is a result of fragrances used in those products. Researchers Zirwas, Matthew, and Jessica Moennich did a testing on 179 shampoos in a study published on Dermatitis in 2008. They found that over 40% of the non-scented products still contain potential allergens that could cause the same skin reactions fragrance does. 

For someone who suffers severe allergic skins, you may need to consult with a dermatologist or allergist before any purchase. Or it may be a good idea to quit commercially manufactured skincare products from your skincare routine completely. But for most of us that haven’t shown such symptoms, there are a few benefits a nice soothing fragrance adds to your regular natural skincare products you may want to learn more about. 

Fragrance vs. Aromatherapy 

We feel good when we smell something nice. This is not a modern invention created by some clever marketer in recent memory. Ancient cultures in China, India, Egypt have discovered the positive correlation between mental and spiritual well-beings and comforting smells for thousands of years. In 1937, French chemist René-Maurice Gattefossé introduced the concept of “aromatherapy” to the public as a result of his discovery of the healing potential of lavender in treating burns. 

In 2015, a group of scientists in Britain set out to prove or disprove the benefits of “nice scents” in boosting our mood. They published their findings in the Psychologies magazine. The conclusion is something we have known for a long time: “Smelling the right aromas can enhance how we feel.” Additionally, prior to this study, researches in the U.S. had already linked peppermint smell to mood boost and lavender to stress relief. 

Having this in mind, the creators in Earthly Body tested and introduced an array of naturally inspired fragrances that bring relaxation, refreshness, and soothing relief to the customers. Here is a list of highlights in the scents offered in the natural Hemp lotion products. You can also take a look at what they’re offering here. 

Cucumber Melon smells like cucumber & cantaloupe 

Dreamsicle smells like tangerine & plum. 

Guavalava smells like guava & blackberry. 

High Tide smells like coconut, lime & verbena. 

Isle of You smells like tuberose, citrus, & amber.  

Moroccan Nights smells earthy & spicy-sensual.

Nag Champa smells like east indian incense. 

Naked In the Woods smells like white tea & ginger. 

Skinny Dip smells like vanilla & cotton candy. 

Susational smells like bergamot & juniper berries.