L'ORIGINALICOPIÉ _
#IKEA response to #Balenciaga’s $2,145 rendition of their $0.90 bag is beyond an ad troll high-five. It underlines how fashion constipation is at its peak. Let’s be frank, not disrespectful: #DemnaGvasalia is not #AlessandroMichele. The former is uninspired by @itsjeremyscott. The latter is uninspired by @humbertotoo. @Balenciaga is not @Moschino. @Gucci is not @Kenzo. @Kering_official is not @LVMH. The same day - April 25 - the former publishes its outstanding Q1 financial results, the later announces its prise de contrôle of Christian #Dior Couture. Battles. Billions. Yet where #Kering was winning on renovating its senior executives AND designers fleet ( Bottega Venata, Saint Laurent ) ante-#HefiSlimane because of belief in unrivalled originality, Kering is today loosing post Hedi Slimane - #Vaccarello #Gvasalia and even #Michele himself - because of triviality. Loosing authenticity disguised in the pr blah blah blah of “deconstructing the heritage of the maison through archives nostalgiacademia” to be in the modern era of today might make billions today, 2018 or 2019 but will not lure the demand of engagement and transparency asked by the millennials even if the luxury groups are making money. It’s cheap patching long term and a crime in eroding decades of griffes building. In guiding, your audiences toward better taste decisions, designers would simultaneously revisit heritage, reinforce brand awareness and sought leadership. Deconstruction. Not. Destruction. Because deconstruction is not destruction. @Prada is paying a hefty price by sticking to that, today, in 2018 and 2019. But #MiucciaPrada like Hedi Slimane will never compromise: repurposing of media [fashion houses] not for consumption but for communication is, I believe, their underpinning of this social age. Respect. Dignité. Exemplarité. C'est ça la mode des designers affranchis. Un et insoumis au système. Chapeau. _
#ALESSANDROBERGA | L'ÉDITOR #EMPTYCAGES #MODEDIPLOMATIQUE (at The Surrey Hotel)
