#hashtagr

Big changes again on social media platforms. Two weeks ago, Mark Zuckerberg announced that Facebook would be changing its name to Meta. He went on to describe a new Internet that would include a virtual reality a kin to Fortnight.

This might explain the big dive into virtual reality a few years ago. Adam Mosseri talked about wanting the internet to be an experience, not just webpage that you're "on". For some, this sounds exciting and like we're finally stepping into the future we always dreamed of. For others, this is alarming. The idea of the internet being apart of your home, being an experience that leaves the walls of the phone and is apart of your living room. It's uncharted territory, for sure.

There’s a lot of skepticism around the governments move to break up the big tech monopolies and the announcement going on almost simultaneously. It'll be interesting to watch. It's also important to keep in mind: Facebook isn't building the Metaverse all by itself. It will be hiring all different tech companies and working with others to make the Metaverse a reality... an AR.

What does that mean for creators? Mosseri mentioned creators in his video on Meta. It may be wise for creators to invest in headset/AR eyewear and learn about those filters to prepare for the unfolding Metaverse. And guess what? Meta just gave a teaser of the Cambria VR headset and Nazaré AR glasses. Both of these seems relatively far off right now.

ʜᴀʟʟᴏᴡᴇᴇɴ ᴍᴀʀᴋᴇᴛɪɴɢ

Halloween is right around the corner! Here is how to capitalize on the coming holiday in your company's marketing or your personal content.

Use the word "Halloween"! According to Pinterest, people have been searching for Halloween content and decor ideas since August, earlier than ever before! Now is the time to use the holiday to your advantage. Since Instagram recently introduced keywords and SEO, it's important use the word often in your captions and hashtags.

Want to hear a Spooky Story Hack? Take advantage of the engagement stickers offered by Instagram in your stories! We recommend the poll sticker, but the Question Box, Meter Bar, and even Quizzes help drive others to your Stories and Posts. Need ideas? Ask for help picking out a Halloween costume, ask whether they like PSLs or Hot Apple Cider, and gage their enthusiasm for Haunted Houses. These responses will help you cater your content to what they want to see.

An easy way to get festive with your content is to dress up your content! Use traditional halloween colors (orange, black, green, and purple), post with costumes or fun makeup, or even switch to b&w images to give a vintage halloween feel.

You all know that Reels are huge right now. Take advantage of the draw and post a Reel with a jump scare. If you can scare the viewer, that almost instant virality. Wear a costume, add a trending spooky song, or do some fun makeup in your Reel. Everyone will eat it up. Even add a trending festive GIF for good measure.

Trick or Treat! This is the perfect time for a giveaway. You can give away merch, costume tips, or some Halloween candy. Do the giveaway from a post or a livestream. People love free stuff, take advantage of the easy engagement.

BOO! Hashtag the hell out of your posts so you show up everywhere people might look for Halloween content. Visit the hashtags you've used in your posts and engage the posts in the Recent tab.