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TikTok es una red social la cual se utiliza para a ver una gran variedad de videos de formato corto, desde géneros como el baile, la comedia, la educación y retos que tienen una duración de 3 segundos a 1 minuto. Tiktok se a convertido gracias a la cuarentena en la app top del momento. Si entras en esta app para estar poco tiempo olvídate porque una vez que entras es difícil de salir.
Como en todas las redes sociales hay publicidad y tiktok no iba a ser menos. El tipo de publicidad que más se usa en todas las redes sociales y por supuesto también en TikTok son los Bidabble ads estos anuncios son los que siempre se han usado en las redes sociales, los que aparecen en el feed de los usuarios.
Estos videos te llevan a una URL o a una app. Se llaman biddable porque se pueden configurar por pujas (bids) dinámicas y según su espacio publicitario pueden ser: CPC (coste por clip), CPM (coste por cada mil impresiones), CPV (coste por visualización). Este tipo de anuncio es el mas asequible de todos, ya que no existe un mínimo de inversión publicitaria, aunque la compañía anima a los anunciantes a realizar una inversión los suficiente grande para poder ver resultados.
Otro tipo de publicidad que tiene Tiktok es el Brand takeover el cual es un anuncio que aparece instantáneamente en la pantalla cuando un usuario abre la app, a pantalla completa. Este tipo de anuncio es muy caro.
Hashtag challenge es otro tipo de publicidad la cual como su propio nombre indica es un anuncio el cual fomenta el contenido generado por los usuarios ya que la marca pide, a través de un hashtag, que los usuarios participen en un challenge. De esta manera, los usuarios crean y comparten contenido en la app, viralizando a la marca y haciendo que gane mas visibilidad.
Branded lenses son muy similares a los filtros de realidad aumentada creados por los usuarios o marcas que hay en Instagram o Snapchat. De esta manera los tiktokers pueden usar los filtros en sus videos, haciendo que la marca que los ha creado gane popularidad y visibilidad.
Si has llegado hasta aquí espero que te haya servido para saber un poco mas sobre el tipo de publicidad que hay en TikTok y para qué sirve.
Next week it’s a new challenge week, and I’m very excited that it is with my favourite group indie business people. Follow the #indieroller hashtag to see all the wonderful indie businesses taking part, and join me on Monday checking them all out! 📷: @indie_roller ❤️🧡💛💚💙💜💗 #indierollerhandbook #indierollerbiz #hashtagchallenge #smallbiz #indiebiz #instagramchallenge #smallbusinessuk #indierollercoaster #htlmp #incolourfulcompany #rainbowaesthetic #instachallenge #challenge #photochallenge #makersgonnamake #makersmovement #createmakeshare #creativehappylife #creativelifehappylife #wearethemakers #etsy #themakers #dreamjobmakers #handmade #craftsposure #creativeprocess #shopsmall #etsyshop #behindthescenes (at London, United Kingdom) https://www.instagram.com/p/CCODGMNFtPC/?igshid=184i91rarb5ng
@jennastreety's #WIPtember 2019 Day 16: Writing tips . . These two were taken from my previously posted writing tips on my personal account @pllrnsjs as part of an IG challenge I participated in back then. And as much as I can, I'm following them because I wanted to finish a story and proceed with another. . . #writing #writingchallenge #instachallenge #hashtagchallenge #writerph #writerslife #writerofinstagram #writingtips https://www.instagram.com/p/B2gREeOpOyx/?igshid=80jklvzhzeq3
@jennastreety's #WIPtember 2019 Day 15: Standalone/Series . . I forgot that I have something to post for Day 15. Sorry for being late. Anyway, as for this WIP, it's actually a part of a series titled "Transcendental" which is a collaboration series with @azelphr that we started talking about and doing last year. HFLM is the first book of the series. . . #writing #writingchallenge #instachallenge #hashtagchallenge #writerph #writerslife #writerofinstagram #bookcovers #transcendentalseries #untileternity #hopefromlovesmemories #exofanfiction #exoinspired #suho #kimjunmyeon #heartthatwillstay #togetherunfadedandunbroken #neverreallysaidgoodbye #kai #kimjongin #sehun #lay #yixing https://www.instagram.com/p/B2eBlY3prwM/?igshid=o9mrww5j3cvk
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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@jennastreety's #WIPtember 2019 Day 11: Writing book recs. . . Most of the topics and rules about writing that I've read comes from the internet and writing advices of some of the local veteran writers that I got to communicate with. Currently, I'm reading this one and by far, I'm liking it. So it won't hurt if I recommend this. 😁✌️😁✌️ . . #writing #writingchallenge #instachallenge #hashtagchallenge #writerph #writerslife #writerofinstagram https://www.instagram.com/p/B2TEA-Rpf1a/?igshid=1p8r8g8ksk3d
@jennastreety's #WIPtember 2019 Day 3: September Goals . . When @wanipublishing opened a submission for full-length novels for exclusive writers, one of its admins suggested that I submit this story. I only have until September 27, so my goal is to actually finish writing this within the given time so I could submit this to them. I could do it, right? . . #writing #writingchallenge #instachallenge #hashtagchallenge #transcendentalseries #untileternity #hopefromlovesmemories #wattpad #writerph #writerslife #writerofinstagram #exofanfiction #exosuho #suho #suhofanfiction #exoinspired https://www.instagram.com/p/B1_CGJ6JcJn/?igshid=hpudnryo6zhd
#WIPJoy September 2019 Day 2: (Aesthetic day) Share an aesthetic for your life or your WIP—or both! . I've shown an aesthetic of (partly) my life on my first post for this #hashtagchallenge so I'm posting my WIP this time. . Now this aesthetic was from the first scene of my four-year-old WIP titled "Shrouded Flowers", the first book of "Eight Thorned Blades" series. It was right after the funeral. Kourin was in their family temple where she was looking at the pictures of her parents and older brother that death had taken away from her. This scene also indicated the start of a new chapter in her life—the one that she chose to do after the horrific attack that killed many just to uphold their honor to serve the Shinomiya family. . As you can see, and as I've mentioned on my Day 1 post, this is a Japanese-themed story (or at least the majority of it). . . #wipjoyseptember #writingchallenge #instachallenge #shroudedflowers #eightthornedblades #wattpad #writing #writerph #writerslife #writerofinstagram https://www.instagram.com/p/B17nb_bpmwR/?igshid=ua9yqtzhw3sg