#happy when

With the light on

Experimenting with creating a relatable feeling from well known videos on social media. Short and sweet, something their audience can interact with and potentially a series that can be release with other versions.

Rising alt pop sensation Caitlyn Scarlett is more than bewitching with her new single Happy When, a dark entangling, hauntingly emotive track produced by Fred Cox (Rag’N’Bone Man, Anne-Marie, Raye). It’s a fierce and gusty, sinuous and seductive taste from her forthcoming EP, Red Tape Vol. 2, due out later this year.  Caitlyn details the video: "The visual for 'Happy When' was something I wanted do get right but also keep subtle, because the song is written with a vague sarcasm to it and it's true nature is to poke holes in some really unhealthy attitudes our society has towards romance. In the video we see someone (me lol) who is remaining alone by choice, wary of the downsides to relationships and also more comfortable doing their own thing. We also blew up a bunch of roses which was pretty neat, I was lucky to keep my eyebrows thanks to those yellow glasses.” Happy When is like a fine blend of Zella Day and Banks, and it certainly seems an auspicious arrival for fans of the UK artist who are hoping for a huge year for the ascending star. Stream/purchase Happy When, here.

Shouts: Majestic Casual

Caitlyn Scarlett – Happy When

Happy When by Caitlyn Scarlett check out their album: Happy When follow WITVW🎵 playlist on Spotify