CONSCIOUS CLOTHING – A CHOICE FOR A BETTER WORLD
Sustainability is the new buzz word in fashion, building upon a mindful approach to shopping and consciously making responsible choices that are mindful of their impact on the planet. Building a sustainable wardrobe requires a shift in perspective from seeing sustainability as a way of lifestyle and not a short-lived trend.Conscious clothing does not have to compromise with style and versatility. Featuring an array of breezy shapes, feather-light fabrics and mood-lifting colors, we have curated an edit of our most-loved pieces from Home Grown Labels that combine sustainability with timeless style.
BREEZY SUMMER STAPES
For an effortless summer dressing, we love Silai Studio’s versatile separates, Ofrida’s flowy dresses and Indigo Dreams’ handwoven jamdanis that feel like a breeze on hot sunny days. For easy lounging and casual day-outs, these fuss-free shapes in mindfully crafted textiles promise a no-brainer when it comes to making an eco-friendly approach to everyday wardrobe which is equal parts chic yet so comfortable!
HANDCRAFTED DETAILS
There is nothing like the allure of delicately crafted pieces with hand-painted details and intricate embroidery which promise a timeless take on sustainable fashion. Roza Pret’s breathable linens, Itr by Khyati Pandey’s hand woven pieces and Aavidi by Dimple’s handblock prints bring an air of freshness to balmy weather – a perfect choice for a responsibly curated summer wardrobe.
EFFORTLESS KURTAS
Our super versatile kurtas crafted inorganic cottons and linens from Aavidi by Dimple, Silai Studio and Ofrida are ideal for the hot Indian summer for their cooling textiles. Breathable, comfortable and effortless, our kurtas promise to take you through balmy days with an understated elegance. The intricate hand-embroidery, hand-block prints and delicate floral details instantly elevate everyday dressing.
