#gzmo

Marketing and market research

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Throughout Wakefield, there is lots of graffiti work with lots of type and some forms of character design, these will be super helpful when coming up with ideas to create my own design to go on the deck of a skateboard.

My favorite “typeface” from all the graffiti pictures I took is the ‘Spaminca’, unlike the others this one is more on the eligible side of being able to read it and its a type I may try to replicate and perhaps modify to fit my design.

In all the graffiti I photographed, a majority of them used bright eye catching colours with bold black outlining to give it a cartoony, bold, solid look that jumped off the wall and stood out out from other graffiti I saw. So when designing my design I’ll go with a colour pallet that uses bright and bold colours.

The technique used by Armin are Photo-Montage and Typesetting/Typography, as well as photography and simplified shaped to create his posters. The parts that i like most about his posters are the use of photography with layered type and unfussy shapes. His career began as a teacher at The Basel School of Design, where he taught unorthodox methods.  The colours used by Armin are mostly basic and uniform ranging from 3-4 colours but if he uses photography he can use more colours.