#gsm

Learn what GSM means, compare different material thicknesses, and discover which non-woven bag GSM is best for exhibitions, corporate gifts and promotional campaigns.

📌 Quick Summary

GSM measures the thickness and weight of non-woven fabric.

80 GSM is the most popular choice for exhibitions and corporate events.

Higher GSM offers better durability but increases material cost.

Select the GSM based on your intended use rather than choosing the thickest material.

✔ Is This Guide For You?

This guide is suitable if you are:

Looking for custom non-woven bags with logo printing.

Comparing 60 GSM, 80 GSM and 100 GSM materials.

Planning exhibitions, conferences or promotional events.

Looking for the right supplier in Malaysia.

📋 At a Glance

Product: Custom Non-Woven Bags

Popular GSM: 80 GSM

Best For: Corporate Events & Exhibitions

Printing: Silkscreen / Heat Transfer

Lead Time: 12–30 Working Days

MOQ: Depends on bag type

If you’ve ever requested a quotation for custom non-woven bags, you’ve probably been asked one important question:

“What GSM would you like?”

For many first-time buyers, GSM can be confusing. Yet it plays an important role in determining the strength, durability, appearance and cost of a non-woven bag.

Whether you’re ordering promotional bags for an exhibition, reusable shopping bags for retail customers or branded corporate gifts for employees, understanding GSM helps you choose the right material for your budget and branding goals.

If you’re new to custom promotional bags, you may also find our guide on Custom Non-Woven Bags with Logo Printing Malaysia helpful before placing your order. You can also browse our Non-Woven Bag collection to explore available styles.

What Does GSM Mean?

GSM stands for Grams per Square Metre. It is the standard measurement used to indicate the weight and thickness of non-woven fabric. A higher GSM means the material is heavier, thicker and generally more durable.

Although many buyers assume a higher GSM is always better, that is not necessarily true. The ideal GSM depends on how the bag will be used, how much weight it needs to carry and your available budget.

For example, businesses distributing brochures during exhibitions usually do not require the same material thickness as retailers providing reusable shopping bags. Choosing the correct GSM helps you balance durability, appearance and cost.

💡 Expert Tip

If you’re unsure which GSM to choose, 80 GSM is the safest recommendation for most corporate events, exhibitions and promotional campaigns because it provides an excellent balance between strength and affordability.

Why Does GSM Matter?

The GSM of a non-woven bag affects far more than just its thickness. It influences how the bag feels, how much weight it can carry, how well it holds its shape and even the overall impression it creates for your brand.

A bag that is too thin may tear easily or feel inexpensive, while choosing a thicker material than necessary can increase production costs without providing additional value.

Choosing the right GSM helps ensure your promotional bags match your intended application while staying within budget.

✔ Did You Know?

Many exhibition organisers in Malaysia choose 80 GSM non-woven bags because they are durable enough to carry catalogues and brochures while remaining cost-effective for bulk orders.

Common Non-Woven Bag GSM Options

Most custom non-woven bags in Malaysia are manufactured using GSM ratings between 60 and 120. Each thickness is designed for different applications.

60 GSM — ★★☆☆☆ Flyers, brochures, lightweight giveaways

70 GSM — ★★★☆☆ Seminars, training programmes, conferences

80 GSM — ★★★★☆ Corporate events, exhibitions, promotional campaigns

90 GSM — ★★★★☆ Retail shopping bags, welcome kits

100 GSM — ★★★★★ Premium branding, reusable shopping bags

120 GSM — ★★★★★ Heavy-duty and luxury reusable bags

⚠ Common Mistake

Many businesses assume the thickest material is automatically the best choice. In reality, selecting an unnecessarily high GSM often increases production costs without improving the user experience. The most suitable GSM depends on the intended application, not simply the material thickness.

Which GSM Should You Choose?

There is no universal answer because every promotional campaign has different objectives. Consider what the recipient will carry, how often the bag will be reused and the image you want your brand to project.

60–70 GSM — Suitable for brochures, flyers and lightweight promotional materials.

80 GSM — The best all-round choice for exhibitions, conferences, roadshows and corporate events.

90–100 GSM — Recommended for reusable shopping bags, retail promotions and employee welcome kits.

120 GSM — Best for premium branding, heavier products and long-term reuse.

After deciding on the material thickness, the next step is selecting the most suitable logo printing technique. Learn more in our Printing Methods guide.

If you’re still comparing reusable bag materials, read our Canvas vs Non-Woven Bags comparison to understand the advantages of each option.

You can also browse our range of Custom Non-Woven Bags or explore our premium Canvas Tote Bags for businesses seeking a more premium reusable alternative.

Continue Learning About Custom Promotional Bags

Choosing the right non-woven bag is only one part of creating an effective promotional product. Continue exploring our related buying guides to compare materials, understand printing methods and make more informed purchasing decisions.

Custom Non-Woven Bags with Logo Printing Malaysia

Our complete buying guide covering materials, printing methods, applications, lead times and how to choose the right supplier.

Read Guide →

Canvas vs Non-Woven Bags

Compare durability, branding value, pricing and environmental considerations to determine which reusable bag is best for your business.

Read Guide →

Logo Printing Methods Explained

Learn when to choose silkscreen printing, heat transfer or other printing methods to achieve the best branding results.

Read Guide →

Explore Related Products

Browse our most popular reusable bags and promotional products suitable for exhibitions, conferences, retail businesses and corporate gifting.

Custom Non-Woven Bags

Explore reusable non-woven bags available in different colours, sizes and logo printing options.

View Collection →

Canvas Tote Bags

Premium cotton canvas bags designed for long-term branding, retail use and executive corporate gifts.

View Collection →

Corporate Gifts Malaysia

Discover our complete range of promotional products including drinkware, stationery, umbrellas, gift sets and more.

Browse Products →

💡 Still Not Sure Which GSM Is Right?

Every project has different requirements. The ideal GSM depends on your budget, intended use, bag size, printing method and the items your recipients will carry. If you’re unsure, our team can recommend the most suitable option based on your specific campaign.

Ready to Order Custom Non-Woven Bags?

VKraf Gifts supplies high-quality custom non-woven bags with professional logo printing for businesses throughout Malaysia. Whether you’re organising an exhibition, launching a marketing campaign or preparing employee welcome kits, we’ll help you choose the right bag material, GSM and printing method for your project.

When sourcing fabric for sportswear, manufacturers often come across the term GSM. GSM stands for grams per square metre and indicates the weight of the fabric.

It is an important specification, but it shouldn't be used as the only factor when selecting sportswear fabric.

Lightweight Fabrics

Lower-GSM fabrics generally provide a lighter feel and may be suitable for garments where breathability and reduced weight are priorities.

Examples can include:

Running tops

Lightweight training T-shirts

Summer activewear

Performance base layers

Medium-Weight Fabrics

Medium-GSM fabrics can provide a balance between coverage, comfort and durability. They may work well across a broader range of sportswear applications.

Higher-GSM Fabrics

Higher-GSM materials generally provide more weight and coverage. Depending on construction and fibre characteristics, they may be considered for garments requiring greater structure or durability.

GSM Isn't Everything

Two fabrics with the same GSM can perform very differently.

Factors such as knit construction, yarn characteristics, fibre composition, stretch, finishing and surface structure can significantly influence performance.

This is why manufacturers should evaluate fabric samples rather than selecting material based solely on GSM.

Before bulk production, test the fabric for shrinkage, colour fastness, pilling, stretch recovery and washing performance.

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Nobody talks about this - this mast replaced an old technology, and its predecessor can be found here - 50.88664074090967, 16.72887376191934. The 'Bismarck Tower' is an old information transmission technology, but through water currents, which connected all the cities.

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