Gucci, 2001
During his time at the helm of Gucci, Tom Ford transformed the label into a symbol of sexed-up luxury, where a model walking the runway in a G-string was the norm. The designer applied that same ethos to menswear, tapping photographer Terry Richardson, a frequent collaborator at the time, for the Fall/Winter 2001 campaign. The result was a suggestive image of a chiseled model gripping the edge of his logo belt.










