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There are so many major new developments happening in the field of Interactive Digital Media today but I will be focusing on the four I find most interesting; Artificial Intelligence (AI), Internet of Things (IoT), Virtual Reality (VR) and Video Marketing.

Artificial Intelligence (AI)

Artificial intelligence is a new global phenomenon where computer science can create intelligent machines that can perform tasks that normally need human intelligence. There are four different types of AI which include self awareness, limited memory, theory of mind and reactive machines. Some examples of AI include Netflix recommendations, self driving cars, social media monitoring, manufacturing robots and smart assistants.

Internet of Things (IoT)

The Internet of Things is the definition for devices that are connected and share information to other devices and systems by using the internet. These devices are ingrained with sensors, software, technology and internet connectivity. Today IoT can be found everywhere in the world from our homes, to schools, to our industries. It is transforming our world fast into a smarter, digital world. Some examples of IoT include connected appliances, smart factory equipment, smart home security systems, elderly care monitoring and smart fire extinguishers.

Virtual Reality (VR)

Virtual reality can place users in a very different or similar place to their normal reality when they put on a virtual reality headset and/or gloves with sensors. They become immersed in a VR experience that can be computer generated or captured by video. VR is a three-dimensional image or environment that can be interacted with. It is used for many different reasons including virtual meetings, medical training, to help mental health, retail, tourism, real estate, art and design, or video games.

Video Marketing

Hello, my name is Aisling and welcome to my blog. I am currently doing a MSc in Interactive Digital Media at Griffith College and as part of my Research Methods class I will be blogging my thoughts on class material. This class will allow me to express myself using good quality writing and develop original thoughts and views through research. I just finished my BA (Hons) in Graphic Design at Dún Laoghaire Institute of Art, Design and Technology (IADT) in May. I chose to do this masters course to help me develop and grow my skills to work in the interactive digital media industry. I hope that this module will help grow my curiosity in interactive digital media.

The first question I am going to explore is ‘What is the biggest challenge in Digital Media today?’ There are so many different challenges that come with Digital Media today. A few of these challenges are data privacy, fake news, security, copywriting, algorithms, addiction, mental health issues, psychological and physical issues, the dark web, coded bias, accountability and hate speech. All of these challenges, along with more that I have not mentioned, are extremely valid but the challenge I am going to focus on is the growth in mental health issues due to social media. 

Social media is a computer-based technology made up of online communities and networks which allows people to express their beliefs, information and perspectives. It is a form of interactive digital media that almost everyone uses today. It has become a huge part of our everyday lives and most young people will spend hours every day using it. It helps connect us with our friends and family who live all over the world and allows us to buy things without leaving the house. The challenge is that mental health issues are growing due to excessive use of social media and there does not seem to be a solution.

Hi my name is Aisling and as part of my MSc in Interactive Digital Media at Griffith College I am going to be blogging my thoughts on our web authoring class. I just finished my BA (Hons) in Graphic Design at IADT in May. It used to called Visual Communications but the name changed during our third year. 

A brief from this course I found interesting was a group project in third year were we had to redesign an existing website and then code our design. This was the only coding we did in our course so I still do not know much. I thought it was a really cool process watching our UX research influence our UI design and then turning our design into code. That’s when I starting researching masters involving user experience, user interface and interaction design and found this one. 

This week I tried to look out for movie posters for inspiration but to be honest I didn’t seem to come across any naturally. Since Covid closed the cinemas, I don’t think I can remember the last time I saw a movie poster. I have been looking online but I wanted to see some in the flesh so I dug out some old DVD’s to look at. One in particular caught my eye which was my favourite movie as a kid, Hook. It’s a really simple design as it focuses on it’s literal name by showcasing Captain Hook's hook shining. It’s slightly menacing for a childs movie especially with the black and red colour combo but I suppose that does reflect that it’s supposed to be aimed at children and their parents. The title font also includes a hook shape on the H letter and the red inside is notched as if it was a treasure map ripping at the edges. The genre of movie I’m picking won’t be the same as hook but I thought it would be interesting to look at how a movie was advertised in the days of trying to stand out among piles of other Video or DVD artwork when movie rental shops like XtraVision were still around. Also forgive the awkward reflection in the DVD cover, they are unmercifully shiny and no matter what angle away from light I took the image you could still see my shadow.

Since our Image assignment requires us to take and edit images to tell a visual story related to a specific emotion, I have really tried to learn all I can from these labs. They seem to be really necessary skills to improve using Photoshop. At our lab this week we were using some familiar techniques to enable us to bring lightness (or darkness if that’s what you prefer) to an area in an image. In the image below it was to lighten the foreground of the image. Then we added another image that we applied Screen to turn the black background transparent and then we removed parts of the image to create a vignette to draw the eyes into the photo.

The next image, I edited the photo to lighten the person’s teeth. I think this a really useful skill especially if I am editing headshots. I do think I need more practice as I missed some of the back teeth on the left, which isn’t the worst thing in the world but to make the photo look less edited and more natural I think I could have captured more of the back teeth. I also think maybe I lightened them a little too much as they are tipping to a more grey tone which is unnatural.

CSS Grid simplifies the layout of web pages.

CSS Grids: Two-dimensional layout system Easy to layout elements within the page. Flexbox or Grid? Flexbox works in one dimension while a Grid with two dimensions but both complement each other.