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Can Luxury Lead the Sustainability Revolution? | Aliyu Muhammad Ali #shorts Can luxury brands become leaders in sustainability? In this short clip, Circular Economy Strategist and Ehfaaz CEO Aliyu Muhammad Ali shares his perspective on how innovation, sustainability, and responsible growth are reshaping industries. 🎥 Watch the full interview: https://youtu.be/hi0l5fYwOnI 📅 Join Aliyu Muhammad Ali and Dr Nermeen Mustafa live on 10 July for an exclusive webinar: 🔗 Free Webinar Register here: https://ift.tt/7fTru4n Webinar Topics include: • Luxury and sustainability • Circular economy strategies • Consumer behaviour and changing values • Responsible innovation • Future business models 🌐 Website: https://ift.tt/M9tAVrI 🎓 Executive Education, Courses & Consulting: https://ift.tt/4Cuf0cg 📧 Business & Speaking Enquiries: [email protected] Follow Dr Nermeen on LinkedIn: https://ift.tt/DiwVvBn 🔔 Subscribe for Luxury Insights Weekly: https://www.youtube.com/@DrNluxuryInsights/?sub_confirmation=1 #LuxuryMarketing #Sustainability #CircularEconomy #LuxuryBrands #Innovation #BusinessStrategy https://www.youtube.com/shorts/hi0l5fYwOnI via Luxury Redefined with Dr N https://www.youtube.com/channel/UC9gpSQhBZbNcWB92458Kkzw June 27, 2026 at 12:19AM

Luxury Is Changing Forever | HEC Prof. on Coolness, Sustainability & the Future of Desire What happens when luxury enters an era of climate anxiety, digital visibility, and changing consumer values? In this episode of Luxury Redefined, Dr Nermeen Mustafa sits down with Professor Gachoucha, holder of the L’Oréal Chair in Luxury Brand Management at HEC Paris, to explore one of the most fascinating questions in business today: what will define the next chapter of luxury? Together, they unpack the psychology behind luxury consumption, the growing influence of second-hand and resale markets, the paradox between exclusivity and accessibility, and whether luxury can remain desirable in a world of constant exposure. This conversation explores: • Why luxury thrives on contradiction • Whether sustainability and luxury can truly coexist • The emotional drivers behind second-hand luxury • Why consumers buy luxury in a time of climate anxiety • What makes a brand “cool” and whether coolness can be created • Social media, visibility and the future of exclusivity • How younger generations are redefining status and aspiration • The strategic insight every luxury CEO should understand If luxury is no longer simply about ownership, status, or scarcity—what is it becoming? Watch now and join the conversation. 🎧 Listen To My Podcasts Here! Spotify:https://ift.tt/1UyLhio 🔗 Stay Connected With Me. 🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬. https://www.youtube.com/@DrNluxuryInsights/?sub_confirmation=1 📩 For business inquiries: [email protected] ============================= 🎬Suggested videos for you: ▶️ https://www.youtube.com/watch?v=xPfN7Adr0os ▶️ https://www.youtube.com/watch?v=rEAo0rnA5Ps ▶️ https://www.youtube.com/watch?v=WPA8axLstB0 ▶️ https://www.youtube.com/watch?v=GO5Zzyaqqeg ▶️ https://www.youtube.com/watch?v=Y2ZRtlECMsA ================================= 🔎 Related Phrases: Hashtags #LuxuryRedefined #LuxuryMarketing #LuxuryBrands #ConsumerPsychology #Sustainability #HECParis #BrandStrategy #LuxuryIndustry https://www.youtube.com/watch?v=IgNRXlVvweE via Luxury Redefined with Dr N https://www.youtube.com/channel/UC9gpSQhBZbNcWB92458Kkzw June 24, 2026 at 02:30PM

Can Luxury Lead the Sustainability Revolution? For decades, luxury has been associated with exclusivity, craftsmanship, quality, and longevity. At the same time, sustainability and circular economy principles are reshaping consumer expectations and business models across industries. Can luxury brands become leaders in sustainability? How are consumer values changing? What role can circular economy principles play in preserving both profitability and the planet? Join Dr Nermeen Mustafa and Aliyu Mohammed Ali, CEO of Ehfaaz and Circular Economy Strategist, for a thought-provoking discussion exploring how luxury brands can create value through innovation, sustainability, and responsible growth. 🔗 Learn more with Dr Nermeen Mustafa: 🌐 Website: https://ift.tt/1QgUlrm 🎓 Executive Education, Courses & Consulting: https://ift.tt/ifzMxRr 📧 Business & Speaking Enquiries: [email protected] Follow Dr Nermeen on LinkedIn: https://ift.tt/qMftgvc Follow Aliyu Mohammed Ali on LinkedIn: https://ift.tt/OwRDa7r 🔔 Subscribe for Luxury Insights Weekly: https://www.youtube.com/@DrNluxuryInsights/?sub_confirmation=1 ============================= 🎬 Suggested Videos: ▶️ https://www.youtube.com/watch?v=GO5Zzyaqqeg ▶️ https://www.youtube.com/watch?v=2HFvhagiYEM ▶️ https://www.youtube.com/watch?v=Qfu2FKsHzmA ▶️ https://www.youtube.com/watch?v=WPA8axLstB0 ▶️ https://www.youtube.com/watch?v=rEAo0rnA5Ps ================================= 🔎 Related Topics & Phrases: Hashtags: https://www.youtube.com/watch?v=TB_p-S2J6QQ via Luxury Redefined with Dr N https://www.youtube.com/channel/UC9gpSQhBZbNcWB92458Kkzw June 17, 2026 at 10:21PM

Luxury Automotive & Experience Leadership: How Brands Stay Relevant Without Losing Identity Some brands have lasted a century. The question is not how — it is why. In this live conversation on Luxury Redefined, Dr. Nermeen Mustafa sits down with Bert Grogor — Senior Business Director at Last Lap Middle East and a seasoned leader in luxury experiential marketing — to explore one of the most compelling tensions in modern brand strategy: how heritage brands stay relevant without losing the identity that made them iconic. Bert brings rare insight from years at the intersection of luxury, automotive, and experiential marketing, and is currently leading the regional launch of Last Lap Middle East — one of Europe's most respected experiential agencies — into the Gulf market. Together, they unpack what it truly means to build desire, engineer emotion, and lead transformation inside some of the world's most prestigious brands. This is not a conversation about nostalgia. It is about what endures, what evolves, and what the Middle East is teaching the rest of the world about luxury expectations. 🔹 Key topics explored: • The role of heritage vs. innovation in luxury brand transformation • How experiential marketing shapes desirability in automotive and luxury • Designing emotional impact through launches, events, and storytelling • How luxury expectations are evolving — particularly across the Middle East • What it takes to bring a world-class experiential agency into a new market 🗓 Live: Thursday 24th July 2026 ⏰ 6:00pm UAE | 3:00pm UK | 2:00pm UTC 💬 Live Q&A with the audience at 6:45pm UAE — drop your questions in the chat 🔗 Learn more with Dr Nermeen Mustafa: 🌐 Website: https://ift.tt/P42eCW9 🎓 Executive Education, Courses & Consulting: https://ift.tt/zg92bWl 📧 Business & Speaking Enquiries: [email protected] Follow Dr Nermeen: LinkedIn: https://ift.tt/mEV3CAp Follow Bert Grogor: LinkedIn: https://ift.tt/fIaXTAz 🔔 Subscribe for Luxury Insights Weekly: https://www.youtube.com/@DrNluxuryIns... ============================= 🔎 Related Topics & Phrases: luxury brand strategy, heritage brands innovation, experiential marketing luxury, automotive luxury marketing, luxury Middle East market, brand identity transformation, luxury events and launches, emotional branding, luxury desirability, experiential agency Middle East, Last Lap Middle East, luxury customer experience, brand storytelling luxury, luxury automotive industry, luxury brand evolution ================================= #LuxuryBranding #ExperientialMarketing #LuxuryAutomotive #LuxuryRedefined #HeritageVsInnovation #LuxuryLeadership #BrandStrategy #LuxuryMiddleEast #AutomotiveLuxury #BrandTransformation #LuxuryMarketing #ExperientialEvents #LuxuryInsights #BrandIdentity #LuxuryLive https://www.youtube.com/watch?v=wihfMhdFXuI via Luxury Redefined with Dr N https://www.youtube.com/channel/UC9gpSQhBZbNcWB92458Kkzw June 15, 2026 at 07:46PM

ADD TIInside the World of Cigars | Rituals, Craftsmanship & Luxury Heritage (Part 2) #LuxuryRedefined #CigarCulture #luxurylifestyle There are certain rituals that resist time. In this episode of Luxury Redefined, we step inside the timeless world of cigars with Adrien Delang— where craftsmanship, patience, ritual, and heritage converge. From the origins of tobacco with the Taíno people of the Caribbean to the refined traditions of Cuba and beyond, this conversation explores how cigars became symbols of culture, presence, and luxury. Together, we uncover the artistry behind premium cigar making: the cultivation of tobacco, the skill of the torcedor, and the generations of knowledge passed down through true artisans. But this episode is about more than cigars themselves — it’s about slowing down, conversation, identity, and the enduring appeal of ritual in a fast-moving world. Whether you are a seasoned aficionado or simply curious about luxury culture, this episode offers a deeper understanding of a world shaped by time, taste, and tradition. 🔹 Key topics explored: • The origins and cultural history of cigars • The craftsmanship behind premium cigar production • Common mistakes new cigar smokers make • How cigars became symbols of ritual and luxury • The heritage and philosophy behind iconic cigar brands 🔗 Learn more with Dr Nermeen Mustafa: 🌐 Website: https://ift.tt/Eh80CV3 🎓 Executive Education, Courses & Consulting: https://ift.tt/VWAibtK 📧 Business & Speaking Enquiries: [email protected] Follow Dr Nermeen: LinkedIn: / nermeenmustafa 🔔 Subscribe for Luxury Insights Weekly: https://www.youtube.com/@DrNluxuryIns... ============================= 🎬 Suggested Videos: ▶️ • Why Space Is the New Luxury: Patrick Schum... ▶️ • The Hidden Language of Luxury | Symbolism,... ▶️ • IP & the Future of Luxury Identity | Creat... ▶️ • Video ▶️ • How Patrick Schumacher Is Redefining Fashi... 🔎 Related Topics & Phrases: premium cigars explained, cigar craftsmanship, luxury cigar culture, cigar rituals and traditions, Cuban cigar heritage, cigar making process, luxury lifestyle rituals, Davidoff cigars, Fuente OpusX, cigar smoking etiquette, cigar aficionado culture, luxury heritage brands, tobacco craftsmanship, cigar tasting experience, luxury leisure culture ================================= #CigarCulture #LuxuryLifestyle #PremiumCigars #LuxuryRedefined #CigarCraftsmanship #LuxuryHeritage #Davidoff #FuenteOpusX #LuxuryCulture #CigarAficionado #LuxuryPodcast #CigarLifestyle #LuxuryTradition #Artisanship #LuxuryInsights https://www.youtube.com/watch?v=SlVXH2V8XCA via Luxury Redefined with Dr N https://www.youtube.com/channel/UC9gpSQhBZbNcWB92458Kkzw June 10, 2026 at 02:30PM

The World of Cigars: Artisanship, Rituals and Heritage There are certain rituals that resist time. The World of Cigars: Artisanship, Rituals and Heritage In a world that moves faster every day, the cigar remains a symbol of patience, craftsmanship, and presence. In this episode, we explore the rich world of cigars—from their origins with the Taíno people in the Caribbean, to the refined traditions that developed in Cuba and beyond. We dive into the artistry behind cigar making: the careful cultivation of tobacco, the skill of the torcedor, and the generations of knowledge passed down through the hands of true artisans. But this is more than a story of tobacco. It’s about ritual—the quiet moment of cutting, lighting, and slowing down. It’s about culture, identity, and the spaces where conversations unfold over a shared experience. Whether you’re a seasoned aficionado or simply curious, this episode offers a deeper look into a world where time, taste, and tradition come together. 🎧 Listen To My Podcasts Here! Spotify:https://ift.tt/pL8ycxA 🔗 Stay Connected With Me. 🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬. https://www.youtube.com/@DrNluxuryInsights/?sub_confirmation=1 📩 For business inquiries: [email protected] ============================= 🎬Suggested videos for you: ▶️ https://www.youtube.com/watch?v=xPfN7Adr0os ▶️ https://www.youtube.com/watch?v=rEAo0rnA5Ps ▶️ https://www.youtube.com/watch?v=WPA8axLstB0 ▶️ https://www.youtube.com/watch?v=GO5Zzyaqqeg ▶️ https://www.youtube.com/watch?v=Y2ZRtlECMsA ================================= 🔎 Related Phrases: Hashtags https://www.youtube.com/watch?v=ukT44hW7lCE via Luxury Redefined with Dr N https://www.youtube.com/channel/UC9gpSQhBZbNcWB92458Kkzw May 27, 2026 at 02:30PM

Les Mains du Luxe : De l’Apprentissage à l’Excellence (Partie 2) #DevenirChef #HauteCuisine #Gastronomie 🇫🇷 Dans ce deuxième épisode de *Les Mains du Luxe*, nous suivons l’évolution d’un artisan culinaire — de l’apprentissage aux premières expériences professionnelles. Entre exigences du métier, rigueur, et quête d’excellence, ce parcours révèle la réalité derrière la haute cuisine. Ce n’est plus seulement une passion — c’est une discipline, une pression, et une recherche constante de perfection. 👉 Que faut-il vraiment pour atteindre l’excellence en gastronomie ? --- 🇬🇧 In this second episode of *The Hands of Luxury*, we follow the evolution of a culinary artisan — from training to the first real professional experiences. Beyond passion, this journey reveals the discipline, pressure, and pursuit of excellence required in high-end gastronomy. 👉 What does it truly take to reach culinary excellence? --- 🎧 Listen to the full podcast: Spotify: https://ift.tt/TwSEh3A 🔔 Subscribe for more insights on luxury, craftsmanship, and gastronomy: https://www.youtube.com/@DrNluxuryInsights/?sub_confirmation=1 📩 Business inquiries: [email protected] --- 📚 Chapters 00:00 Rôle Directeur Culinaire ‍ 02:38 Créativité Culinaire 03:49 Innovation en Cuisine 04:44 Évaluation des Plats 07:34 Avenir Cuisine Étoilée 10:44 Rentabilité Restaurant 11:52 Desserts Sans Sucre 14:07 Changer Mentalité 14:56 Conclusion Entretien --- 🔎 Mots-clés / Keywords: gastronomie, devenir chef, haute cuisine, parcours chef, formation cuisine, chef français, excellence culinaire, métier de chef, fine dining, culinary journey, chef career, professional kitchen, gastronomy excellence, luxury dining hashtags: #Gastronomie #ChefFrançais #CuisineProfessionnelle #ArtisanCulinaire https://www.youtube.com/watch?v=IubFl4I8UKc via Luxury Redefined with Dr N https://www.youtube.com/channel/UC9gpSQhBZbNcWB92458Kkzw May 13, 2026 at 02:30PM