#fullerstreet

The first guitar pedal hit the market in 1967. Now Jim Dunlop USA are celebrating the 50 years that Cry Baby Wahs opened up new universe of sonic expression for guitar players. Dunlop unveiled a variety of different gear that the customers were dying to see at the 2017 NAMM Show. Dunlop is a manufacturer of musical accessories, specializing in effects units. Each year at the NAMM Show, Dunlop provides its customers with new gear and innovations they have been working on all year long. Some new gear they displayed includes, the MXR® Dyna Comp® Mini Compressor, the MXR® Il Diavolo Overdrive, and the Way Huge® Russian-Pickle Fuzz.

Picture Credit: Instagram: @JimDunlopUSA

We participated in creating and designing of the Dunlop booth and displays for their new gear and showcased instruments. Dunlop had over ten new products that were being previewed throughout the convention. Fuller Street has been lucky enough to work on Dunlop’s NAMM Booth for 11 years in a row. Over the span of the tradeshow, numerous artists came to demonstrate the new gear. To name a few that performed includes, Felix Martin, Nick Johnston, Al Joseph, Mr. Talkbox, and many more. Various new and returning customers visited the lively booth making it the place to be. 

We built a two story mezzanine display with a VIP lounge on the top level and an office space on the ground level. The sides of the structure was covered in custom printed graphics on panels of sintra highlighting their greatest products. We also provided three custom 8’ H x 6’ W clear displays with stained wood slate background walls lined with LED Strip lighting used to accentuate the products on display. The displays were a huge hit throughout the weekend of the NAMM Show. 

 Picture Credit: Instagram: @JimDunlopUSA

Picture Credit: Instagram: @JimDunlopUSA

Picture Credit: Instagram @JimDunlopUSA

“Empower. Life Changing.” 

MUS!C is one of the largest leading manufacturers of professional audio products and music product brands. MUS!C supports some of the best brands such as MIDAS, Lab Gruppen, Klark Teknik, TC Electronic, TC Helicon, Turbosound, and many more.

The MUS!C group ranges in all types of products covering various item classifications to a long list of clients from beginners to experts and even partnerships. They incorporate mixers, powered mixers, amplifiers, musical instruments and expert lighting on the long list of services and products they provide.

Throughout the four day NAMM Show convention in Anaheim, the MUS!C booth had many onlookers and continued to attract many new and returning customers. This year, Fuller Street had the pleasure of constructing and arranging the MUS!C booth in order to display a variety of brands they carry.

We provided the MUS!C booth with an array of products that allowed the booth to stand tall and catch everyone’s eye. Fuller Street supplied the booth with an extensive 12” Box Truss Package to ensure the support of the entire structure. We also equipped the booth with seven ½ ton chain motor rigging package.

In terms of lighting, we used a great number of pinspots connect to multiple dimmer packs to establish fantastic lighting features. With our lighting expertise, we made the booth a show stopper and catered it to the different uses they envisioned.

This year, Fuller Street was welcomed back to contribute to Roland Corporation’s booth at the 2017 NAMM Show at the Anaheim Convention Center. The NAMM Show is a convention that encourages business development for worldwide music products, sound, and lighting equipment.

Photo Credit: Instagram: @cimcie 

This year marks Fuller Street’s 4th year in a row working on Roland’s booth. Roland Corporation is a main producer and wholesaler of electronic musical instruments, including consoles, synthesizers, guitar accessories, electronic percussion, advanced recording gear, speakers, sound processors, and expert sound/visual items. With over 40 years of instrument improvement, Roland sets the standard in music innovation for the world. From digital keyboards to guitar products, Roland has whatever you need to become a musical genius.

Photo Credit: Instagram: @Roland_US & @rolandblog

Fuller Street provided different stages for their showcases and for product displays. We had a 16' W x 8' D x 1' H Frosted Plexiglas stage with LED lighting underneath placed in the BOSS room for featured musicians to perform on. Similar to previous years, we provided "L" shaped stages for the electronic drum sets to be displayed, allowing attendees to test them out. Additionally, we supplied the 26' W x 12' D x 2' H Main Stage to create a focal point in the booth where larger groups could watch demonstrations.

#TBT Jammin’ out to the talented Imagine Dragons giving an amazing performance at the private​ event at Parq Nightclub in San Diego where we helped create and design for a very special birthday.