#fryshuset

How he has gotten to know his fans over the years and the vibe is intensive. And his team (Wille Hagelin, TEN,) adds that it takes long time for artists to develop their own vision and thats it´s important to base the content on yourself and the artists own interests, be genuine.

Omar comments to some plattforms:

Instagram is causul and chill

TikTok is more edits, goofy and Omar dares to be personal, be himself, be a bit vulnerable, he feels shy sometimes and do not post all things he finds cringe, but says its important to be able to laugh at yourself and put yourself out there.

Facebook he is not as active on but his team mirrors his posts on FB, more informative.

Twitter is more rough but still goofy and personal, more in the spur of the moment.

Wille says that Omar has alot of his own ideas and also Elektra have ideas on what they think will work. They discuss a lot back and forth but the artists always have a say to be comfortable, and be in touch with himself and that it feels right. The dialogue with Elektra seems great and him as an artist is in centre and the artists vision is respected but Omar says that it is also important that they use the knowledge of Elektra and listen to them and find a common ground. Elektra are fair and reasonable, mutual respect as I understood it.

Omar also says that the most important thing is the music and what you put out, image is fun, but in the end of the day it’s about the music you put out. And artists shouldn’t be so hard on themself but just put things out. Omar says he is very hard on himself and the struggle behind the releases are not something the fans see. And when you post you still have to own it and stand up for it. Time flies fast and imortant to get the music out, it will never be perfect, release when you feel it´s good and don’t wait and work on it too long for it to be perfect.

Also nice to hear him say he doesn’t feel that he has to please the fans and constantly be available. He works a lot and feels more pressure to be available in his professional contacts and work. Seems the schedule is hectic and he has stepped up his commitments. He says he zones out when he needs, sometimes its too much and he needs breaks, he meets friends, go to the gym (almost every day) and make sure to make time for himself.

Also love he says he loves to be daring and give a shock and wow effect, and just be unapologetically himself and do his own thing without caring to much how it will be received. He also gets the question of cancel culture and his team steps in and says that his values are so grounded that they are not scared of that and that it would have shown already. And Omar also says he’s not scared of being cancelled since he knows himself and his values. But he is scared of getting misinterpreted and that it has happened for example when he was a teenager. And that is extremely hard since internet will always love and judge and internet will never forget. it will always pop up. It doesn’t matter how many times you clarify or say you’re sorry, it will not be accepted or forgotten. Then it´s very important to know your own values and what you stand for.

And so nice to hear there is 3 step plan for him and that there are so many things that needs to be in place to be able to play and be present on other markets, like Latin America. Things are coming!!!

How do you get fans to engage and stay connected? Music is the core and also to create spaces and give back to fans in different ways, meet new greets, cards, be present on SM and comment on posts and create a communication with fans. He hopes he gives happiness and joy to listeners and that it is giving and taking.

What is the best with your fans? The best is that they are real. And I love he changes the way he talks here and address the fans as you, not talking about them as the fans but address by saying you. He likes that fans are passionated, love what he does and him but also that they react real and are open and let him know if he is out of line or the outfit didn’t work for example. That the fans also show tough love and are real and open. I think this is one thing that makes him have a natural connection to the fans, he is not afraid of them and appreciate their feedback and can also get to know them and act on that. We know he gets alot of “tough love” and people have opinions on basically everything he does.

And so beautiful that a fan thanked him for YR and that it helped them understanding their sexuality.It was beautiful and also shows how open the relationship to fans are. They also dare to express themselves and be genuine.

And he admits he has a stalker account, obviously.

Also like his answer on the question if he regrets things in his career or have things he wished he had done differently. And he says ofc he has but its easy to say in hindsight and its important to dare to make mistakes and go for things and do what feels right in the moment, And learn.

Ghost of You live, Meet You There Stockholm

10 November 2018

Frank Carter and The Rattlesnakes. Live here in Stockholm, in a place called Fryshuset on the 2nd november, 2019.