Ghosting is unfair and immature. You might be in a bad situation and don't want to tell your friend, you might have moved on, and this friend is not that important to you anymore, you might be busy. AND you don't have to tell everything, you don't have to overshare to this friend, you don't have to accept their invitation for a coffee/party BUT you can do the bare minimum - reply. It takes literally few seconds. We live in a busy world, but we have smartphones that we check everyday. If you have 2 minutes for a stupid reel, you have 10 seconds to write a short reply, like: I'm fine/I'm busy/Congrats/I'm fine but have a lot to do. Not replying to a message for weeks, months, never signals one thing: I don't care about you anymore and I don't even respect your time that it took you to message me with messaging you back. I don't even give you these few seconds. And it's ugly. Especially if this person never hurt you. Now if you are the person who is getting ghosted - it's not about you, it's about them. You're not important to them anymore and they are rude enough to ignore you completely. You might think they are angry at you even if you didn't give them a reason. Well, they might be, because people gossipp, but it's not likely. And if they are - it's not your problem, it's theirs because they are too immature to tell you what their problem is. It might be jealousy. It might be their character. Don't chase them. You don't have to be liked by everybody. Like yourself. Invest your time and energy in yourself, and in people who really support you, not in the ones who don't give a flying f ck about you. Remember who you are. You are that one crazy mofo, not a b tch but the b tch. They will never be like you, and that's what is bothering them. You dare to be yourself and they don't.